Thu.Jan 09, 2020

The ABCs of data: how to make sense of your company’s data as a product manager


In the age of data and analytics, we’ve come to believe that, with enough data, we can make smart decisions and become truly data-driven. But as the global data volume has gone from big to enormous, many businesses today find themselves thinking: What do we do with it?

How to use growth accounting to measure product-market fit


Consider a consumer mobile app that sells a monthly subscription to its service. Over the last 12 months, it’s shown stellar revenue growth of ~16% month-over-month for a 12-month period. On the surface, the app looks like it has a healthy degree of product-market fit.

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The Differences Between Enterprise and SaaS Startup PMs


Does bigger necessarily mean better when it comes to product management? Do global enterprise companies really have the advantage over SaaS startups? These are a few of the questions our colleagues at Pendo had in mind as they crafted their annual product management survey.

10 top Tips From Product’s Finest Leaders

Mind the Product

As we settle into the New Year we’re already looking ahead to the product leadership forums on our 2020 MTP calendar.

Events 121

API Analytics: The Ultimate Guide to Grow Your Platform Business

API product and platform owners have their own unique challenges. Learn how to leverage data to convert, understand, and support your customers better.

Announcement: Conference Proposal Book is Available

Johanna Rothman

I'm delighted to announce I published the Conference Proposal book! I collated all the conference proposal posts into a book. And, I added more content only available in the book. The book is through copyediting. You can buy it on Leanpub now in all electronic forms.

Books 73

More Trending

Design expert Jared Spool on teaching UX to the next generation

Inside Intercom

?. While it might be obvious that there’s usually a team of people collaborating on the vision and creation of good design, this truth applies just as much to the end user – there’ll be more than one person on the receiving end. Good design doesn’t only account for a single persona.

UX 52

7 of the Best Landing Pages from 2019

AB Tasty

We took a look at the best landing pages that we found over the past year. If you're looking for inspiration, you've got the right article! This article was originally posted on AB Tasty as 7 of the Best Landing Pages from 2019. Landing Page

Keep Your Website Usability Testing Focused and Results-Driven: Best Practices and Common Mistakes


Here, we highlight best practices we use in website usability testing (from high-fidelity prototyping to how we select participants) and some mistakes you’ll want to avoid

Our PM Survey Says … (Part 2)


Throughout 2019, we posted a weekly debate question/poll to both our homepage and our Twitter feed, asking our readers to weigh in on “hot topics” related to product management. Last week, we shared some of the results of these informal polls, particularly those related to the themes of product team structure, career and professional development, Read more » The post Our PM Survey Says … (Part 2) appeared first on ProductCraft by Pendo.

More Effective Agile Leadership

Speaker: Steve McConnell, CEO, Construx Software

In this talk, Steve McConnell, CEO of Construx Software, distills hundreds of companies’-worth of real-world experience into the proven Agile leadership practices that work best. Steve will seamlessly thread together traditional approaches, early Agile approaches, modern Agile approaches, and the principles and context that underlie them all—creating an invaluable resource for Agile leaders, their teams, and their organizations.

A Brief Guide to Moving From Academic Research to User Experience Research

dscout People Nerds

The transition to UXR from the world of academia can be rough. Here’s how to make it smoother.

My top essays/tweetstorms in 2019 on product/market fit, investing, KPIs, YouTubers, and more

Andrew Chen

Dear readers, I’ve only been writing sporadically recently on here — mostly because I’m working on a new book project (more to come soon on that!!) which has been taking all my time.

Researching Users in Another Country? Here's How to Prepare

dscout People Nerds

From navigating new data legislation to adapting to new social norms—researching users abroad requires some adjustments.


Thank you for making us number one

Inside Intercom

We’re delighted to report that based on 784 customer reviews on, Intercom has beaten all other live chat tools to become the top ranked choice for sales, marketing, and support teams who want to interact with visitors to their websites and users of their apps.

Win the Digital Transformation Game with the Product Mindset

Speaker: David DeWolf, Founder and CEO, 3Pillar Global

No matter what your idea is, no matter how good it is, and no matter how well you know your market, 3 out of 4 digital initiatives do not succeed. To better understand how to win, we should first understand why we’re failing. In this webinar, David DeWolf will share his experiences and lessons learned to help you succeed in playing the “product” game, instead of the “IT” game.

A 5 Step Framework for Building Better Personas

dscout People Nerds

User personas get a bad rap—and sometimes for good reason. Here’s a great system for making ones you’ll love.