The ABCs of data: how to make sense of your company’s data as a product manager
Mixpanel
JANUARY 9, 2020
In the age of data and analytics, we’ve come to believe that, with enough data, we can make smart decisions and become truly data-driven. But as the global data volume has gone from big to enormous, many businesses today find themselves thinking: What do we do with it? Collectively, we’ll be generating 175 zetabytes of data by 2025. And yours is among all that data—data about and produced by your customers as well as data that’s central to your day-to-day business operations.
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