The Impact of User Research Technology on Data Quality
Generation Focus
JULY 19, 2018
Qualitative data gathering methods such as in-depth interviews and focus groups have existed since the 1920s, when the importance of demographics and consumer insight first came into the spotlight. Globalization and technological advancements since then have reshaped the market research industry time and again. Today we have the opportunity to reach many different demographics at once and receive large amounts of data in a short period of time.
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