Tue.Jun 30, 2020

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Product Retention: How Your Go-to-Market Approach Impacts Churn

ProductCraft

Retention is a key factor that can make or break a SaaS business, especially during an economic downturn. In the early 2010s, we all saw the risks of paying a lot upfront. B2C companies like Handy and Uber, for example, had amazing sign-on deals to acquire new customers. However, these ended up being disastrous for. Read more » The post Product Retention: How Your Go-to-Market Approach Impacts Churn appeared first on ProductCraft by Pendo.

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Soft Skills for Product Managers by Brant Cooper

Mind the Product

In this ProductTank London talk, Brant Cooper, CEO and Founder of Moves the Needle gives some guidelines for dealing with uncertainty, no matter the size of a company, and reveals what soft skills can help product managers. Watch the video to see Brant’s talk in full. Or read on for an overview of his key points: [.]. Read More. The post Soft Skills for Product Managers by Brant Cooper appeared first on Mind the Product.

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Efficient Product Feedback Loop – Best Customer Strategies & Latest Tools

The Basics of Product Management

An efficient and easy product feedback loop is an essential component of every successful product. Your target audience should know how to reach out to you. Setting up an effective customer feedback loop is one of the primary responsibilities of the product team. Of all the product management skills , this is one of the most important ones. Are you looking to break into product management ?

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Forever Employable – Jeff Gothelf on The Product Experience

Mind the Product

Working in product is a dream job for lots of people but sustaining a dream career certainly isn’t without challenges. There are problems around burnout, advancement, the challenges of specialisation, and in being a generalist. Jeff Gothelf has been there. He woke up one day and realised that his path forward as a design leader [.]. Read More.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Lifestyle Apps: 2020 Mobile App Customer Engagement Benchmarks

Alchemer Mobile

Lifestyle mobile app downloads have seen a surge in the last few months due to COVID-19. Everyone is stuck at home, therefore using their phones more than ever for things like fitness, meditation, DIY projects, and more. The first step to optimizing your lifestyle app for customer engagement is by understanding benchmarks. And that’s where our 2020 Mobile App Customer Engagement Benchmark Report comes in!

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How To Prioritise Features for Your Product

The Product Coalition

Here are the 3 steps to prioritising features for your product Continue reading on Product Coalition ».

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How we work remotely from Singapore

Nulab

Even before the outbreak of COVID-19, many Nulab team members all over the world have been working from home or remotely. While the transition to everyone working out of office isn’t always the smoothest , already having some protocol in place made the transition easier when circumstances demanded that we stay at home. In Singapore, my teammate Jenny and I had been working at our satellite office NuSpace , which also functions as our community space for Nulab users.

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Structuring a product discovery knowledge base (pt. 4/6)

The Product Coalition

Article 4 in a series about how to establish a robust, scalable, and lean product discovery framework in your organization. Continue reading on Product Coalition ».

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The Secret to Higher Amazon Star Ratings

Centercode

With hundreds, sometimes thousands of products to choose from, Amazon star ratings and reviews are one of the most common and reliable ways for consumers to make buying decisions and feel confident in their choices. In a 2016 study , 71% of consumers reported feeling more comfortable purchasing a product based on its reviews. As shopping digitally becomes increasingly common and convenient, that number will only go up.

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Exploring PerfDog Whitepaper 2024: Unlock the Power of Performance Testing

Key Takeaways Robust Platform & Multi-System Support: Brief introduction to PerfDog's extensive compatibility across various operating systems and hardware platforms including Android, iOS, PC, gaming consoles and more. In-Depth Performance Metrics: Quick view of the extensive range of metrics for system, graphics and rendering, user experience, in-depth analysis, and more.

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Don’t Just Do Something, Stand There

The Product Coalition

A new lens for inspiring collaboration Continue reading on Product Coalition ».

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The Secret to Higher Amazon Star Ratings

Centercode

With hundreds, sometimes thousands of products to choose from, Amazon star ratings and reviews are one of the most common and reliable ways for consumers to make buying decisions and feel confident in their choices. In a 2016 study, 71% of consumers reported feeling more comfortable purchasing a product based on its reviews.

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Chatbot Myths and Realities in B2B

TSIA

Understanding where to begin with chatbot technology takes monumental effort. Many chatbot implementations fail because business leaders neglect to ask the right questions. Other times they fail because they make the wrong assumptions. That’s why you need to have a basic understanding of artificial intelligence and its limitations, and you also have to consider long-term maintenance since chatbot platforms can’t fix or update themselves.

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To fight fake news, leverage what is spreading it - The Crowd

SidsAvenue

The issue of fake news is the unwelcomed side-effect of Social Media and Connected World. The fake news issue is impacting elections and thus Democracy - the very fabric of modern society. The fake news issue is used to spread hatred, misguide people, and to cheat people. The power that spreads fake news is - Us, we the people, the crowd, the masses.

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Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

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Meet Your Users Where They Are

Amplitude

Here’s an old marketing problem: Company X believes their #1 priority is to sell product Y. Here’s a new marketing problem: Company X believes their #1 priority is to sell product Y. Even with all of the modern marketing tools now at our disposal, some brands today are still missing the point. Without customers, there are no products. And without understanding customers’ wants and needs , companies have no viable marketing strategy.

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Integrated Products or Integrated Workflows: What Your Customers Really Want

Product Management University

Your customers don’t care about integrated products as much as you think, but you’d never know it. They don’t miss an opportunity to tell you “your products need to be better integrated.” In reality, it’s just their way of telling you what they ultimately want – integrated workflows. Years ago, I was facilitating a customer advisory board for one of my clients.

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3 Things to Do Before Implementing Customer Retention Strategies

Amplitude

Originally published on the Massive Rocket blog. Every product team knows customer retention matters. But for the team at Kwit , an app that helps users quit smoking, retention is about more than keeping users coming back. It’s about helping people build life-changing habits. Before implementing customer retention strategies, though, it’s essential for any product team to audit your analytics set up and ensure you have accurate data and a clear view of the customer journey.

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Integrated Products or Integrated Workflows: What Your Customers Really Want

Product Management University

Your customers don’t care about integrated products as much as you think, but you’d never know it. They never miss an opportunity to tell you “your products need to be better integrated” In reality, it’s just their roundabout way of telling you what they ultimately want – integrated workflows. Years ago, I was facilitating a customer advisory board for one of my clients.

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Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.

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Finding My Pride: A Gainster’s Story

Gainsight

I originally came out as “not straight” in early high school, but the time I spent in heterosexual romantic relationships seemed to nullify my Queer identity to my peers. A resulting feeling that I wasn’t “Queer enough” to warrant coming out kept me from being more public about my sexuality in the years since then, especially at work. I’ve come to realize that nagging feeling is internalized homophobia, and the only way it could be conquered was by accepting my Queerness as a part of my whole se