Product Retention: How Your Go-to-Market Approach Impacts Churn
ProductCraft
JUNE 30, 2020
Retention is a key factor that can make or break a SaaS business, especially during an economic downturn. In the early 2010s, we all saw the risks of paying a lot upfront. B2C companies like Handy and Uber, for example, had amazing sign-on deals to acquire new customers. However, these ended up being disastrous for. Read more » The post Product Retention: How Your Go-to-Market Approach Impacts Churn appeared first on ProductCraft by Pendo.
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