Mon.Jul 17, 2017

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User Onboarding in Enterprise SaaS #prodmgmt

The Product Guy

Guest Post by: Prakhar Agarwal (Mentee, Session 4, The Product Mentor) [Paired with Mentor, Sara Varki]. Introduction. Nowadays, we all consume applications and platforms (software) over the web. “Software installation” is quickly becoming an old concept, especially for end users. Be it documents, photos, marketing, sales, or product, it’s all moving away from installing software on an operating system to just creating an account for a web-based service.

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What’s The Best Way To Communicate With Your Customers?

The Accidental Product Manager

The best way to keep customers is to do a good job of communicating with them. Image Credit: Joan M. Mas. As product managers we know that selling our product to a new customers is a fantastic accomplishment. When this happens, we feel great. However, it turns out that this is really just the start of a much longer journey. Once we have a customer onboard, it now becomes the job of the product manager to do everything that you can to make sure that your product development definition will allow

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Why differentiate, and how to do it

Messages that Matter

If you need to be convinced that differentiation is critical to effective marketing, or you’re convinced but don’t know how to do it, read on. The goal of positioning is to facilitate your target audience’s association of a significant benefit with your product or company. By consistently communicating an idea that has meaning and importance […].