The Product Guy

APRIL 21, 2019

Guest Post by: Anthony Lazarus (Mentee, Session 8, The Product Mentor) [Paired with Mentor, Patrick Hoffman]. Recently, there’s been a great deal of discussion around the topic of ‘customer centricity’. A customer-centric approach focuses on providing a positive customer experience to drive profit and gain competitive advantage. There is one key tool used by successful customer-centric businesses that most product managers disregard.

Data Visualization 151

Data Visualization User Testing Customer Experience Product Research 151

The Product Coalition

APRIL 21, 2019

April//19//2019 Here are some interesting finds on UI/UX of the week! 1. [link] Ethics in Design. An interesting dissertation/article on the relationship between Ethics and Design. It’s an insightful look at how ethics can permeate and influence the design process, but also how a concept such as ethics can be brought forth as a trendy catchphrase, in order to just be commercialized as yet another “catchphrase/expression of the season”.

Article 60

Article Data Visualization UX Product Research 60

DevelopmentCorporate

APRIL 21, 2019

In 2018, Google recorded $116.381 billion in advertising revenues. A chunk of that revenue was spent by companies targeting their competitors. Zendesk is a great example of how to punk a competitors Google ad spend. The Google advertising and search game has changed dramatically over the past few years. This post will go through the key elements of these changes and how they can impact your B2B demand generation efforts.

Advertising 40

Advertising B2B Development 40

The Product Coalition

APRIL 21, 2019

Originals: being an innovator is not what you might expect Photo by Plush Design Studio on Unsplash [link] The original Originals video from Apple paints a vivid picture of what innovators are like. They are “the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently?—?they’re not fond of rules…” But what if our assumptions about innovators was very wrong?

Systems Review 60

Systems Review Technical Review Vision Customer Experience 60

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Product Research