7 Reasons Why ‘Brand Strategy’ Is Important For Your Small Business In 2024

Take Your Business to the Next Level

Shantanu Kumar
UX Planet
Published in
6 min readFeb 15, 2024

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We live in a world that is fast-paced, where trends come and go, and everything evolves at lightning speed. In times like these, how does a small business build effective connections with their clients/ customers while growing?

The answer lies in a simple yet key aspect of investing in ‘good branding’. Think of it as a long-term goal for your business. What is something that you would need for your business in your…

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