Mon.Jul 30, 2018

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Product Requirements: Throw Out the Laundry List and Have Some Fun

280 Group

Throw Out The “Laundry List”. My boss calls me into his office and says that it’s time to create a new product description. “OK,” I say, not sure what to expect at this new company. He opens a spreadsheet and we start filling in the product requirements. At the top of one page is a space to put in the customer needs. No more than a large cell in the spreadsheet.

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Persuasion Tips For Product Managers

The Secret PM Handbook

After a few well-received presentations to senior executives, a few colleagues at my new company asked me, based on the positive effect I got, “Can you give us some tips on persuasion?”. I’ve been doing product management a long time, and over time my presentation skills have just naturally gotten more polished. A lot of it seems like second nature to me.

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Why you Should Create a Person, not Just a Persona

Mind the Product

Sarah Collins is 26 years old. She graduated from Nottingham University with a degree in Communications and moved to London. She took a job as a social media manager for a small travel company. She’s having fun, gets to visit new places, and loves her new life in London. However, she feels like something is missing. Through her job she’s met many strong, opinionated people who she leans on for support.

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PR Does Not Stand for “Press Release” – B2B Marketing Rules

280 Group

Perhaps the most sought-after aspect of Public Relations is known as “Earned Media”, i.e. the coverage you get in various media without paying for it. This can be a powerful tool in B2B, but to earn your coverage you’ve got to create something worth publishing. So, no— just posting press releases to press release brokers doesn’t cut it. In a B2B space, Public Relations is better thought of as “Audience Relations” because you are usually not interested in reaching the general public.

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Beyond the Basics of A/B Tests: Innovative Experimentation Tactics You Need to Know as a Data or Product Professional

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Musing on the Future of Work

The Product Bistro

Watching a British Police Procedural – Line of Duty, and at the end of a “Season” they did a run down of the investigating team, and one statement caught my attention, that one DC (Detective Constable), had passed her test and was now a DS (Detective Sergeant). This caught my ear, because it is a […].

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The Simple Tool That Revives Employee Motivation

First Round Review

At Pinterest and LinkedIn, product leader Jack Chou learned firsthand how vital it is to zero in continuously on what keeps people motivated as a company scales. Now Head of Product at Affirm, here are the four components of workplace motivation that he leans on from the start.

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What to do in your new product manager job?

The Product Guy

Excerpts from our conversation with The Best Product Person of 2017, Melissa Perri. Watch now and see why she is counted amongst the ranks of the best in product management. More to Come. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.

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6 Ways The Product Manager is the CEO of the Product (and 1 Way They are the CFO too)

The Product Coalition

The comparison has been around for a long time?—?the product manager is the CEO of their product. It’s become ingrained in our thinking and the way we talk about product management. For newcomers, it’s an exciting concept. Everyone wants to be the CEO, right? Make decisions. Create vision. Command respect. But is it true? Is the product manager the CEO?

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What Do Starbucks Product Managers Have To Do To Keep Growth Going?

The Accidental Product Manager

Starbucks needs to find a way to keep the growth going Image Credit: Marco Paköeningrat. Wouldn’t it be great to be a product manager at Starbucks ? Well, if you liked coffee it would be a great job. For the past few years, Starbucks has been experiencing a 5% growth in their stores. However, in the past year this number has started to slip. Clearly the Starbucks product managers need to do something.

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Exploring PerfDog Whitepaper 2024: Unlock the Power of Performance Testing

Key Takeaways Robust Platform & Multi-System Support: Brief introduction to PerfDog's extensive compatibility across various operating systems and hardware platforms including Android, iOS, PC, gaming consoles and more. In-Depth Performance Metrics: Quick view of the extensive range of metrics for system, graphics and rendering, user experience, in-depth analysis, and more.

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3 Major Problems with NPS, and How to Solve Them

The Product Coalition

An increasing number of B2B SaaS companies have started taking feedback seriously and in doing so have turned to NPS ( Net Promoter Score ) as a way of gathering information. While it’s great that so many companies are realizing the value of product feedback, NPS only offers one tiny slice of information that can sometimes lead you in the wrong direction.

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TEI 187: Seven ways acting techniques can help product managers excel – with Alison Kemp

Product Innovation Educators

Develop a sense of curiosity to build trust and achieve your product goals. To be a great product manager, do you also need to be a great actor? No, but there are lessons from acting that will make you a better product manager. While I have no acting experience, not even school plays, I have talked with several actors who became business coaches. It was not an obvious career path until I learned from each of them how their acting skills transferred to skills others need off the stage.

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Yes, Product Managers really are Superheroes (No Exaggeration!)

Sequent Learning

? The First Experience The first exercise we do in our product management essentials workshops is to have the participant teams (there are typically 4-5 teams grouped by tables) list the challenges that a product manager faces and then draw a picture of a Product Manager. Those are the instructions – simply draw a Product […]. The post Yes, Product Managers really are Superheroes (No Exaggeration!

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Creating a Competitive Analysis Matrix

Actuation Consulting

How to Use a Competitive Analysis Matrix. Recently we’ve discussed the SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. Today, we’re going to consider a tool that drills down to the product feature level and allows the product team to compare competitors’ products to your solution. This tool is the Competitive Analysis Matrix. A Competitive Analysis Matrix is usually presented in a spreadsheet format.

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Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

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The Design Leadership Program

UX Studio

Today I start something new. During the last 5 years I have built up a UX team of 30. We work for small startups and large corporations, in many industries and many locations from San Francisco to London, Berlin, Dubai and Shanghai. We are also working on our own product, which seems to be a hit. I learned a lot about how to build a design team, and how these teams operate in many different organisations.

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Dear Strategy: 054 Followers Versus Game Changers

Dear Strategy

Dear Strategy Podcast. On this week’s episode, host Bob Caporale , founder of Strategy Generation Company and author of Creative Strategy Generation , answers the following question: Dear Strategy: “What are the risks of being a follower to a competitor versus being a game changer?”. Read The Full Blog Post. The post Dear Strategy: 054 Followers Versus Game Changers appeared first on Dear Strategy.

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Release Notes: Summer 2018

Amplitude

It’s been a busy summer for us at Amplitude. Below is a summary of what’s new in the product. Chart and dashboard co-ownership for easier collaboration. Ever wanted to collaboratively build charts and dashboards with your coworkers? With co-ownership, several people can each make changes to a shared chart or dashboard, just not at the same time (you’ll get a friendly warning if you try).

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Dear Strategy: 054 Followers Versus Game Changers

Dear Strategy

Dear Strategy: “What are the risks of being a follower to a competitor versus being a game changer?”. Before I answer this question, I want to be sure that our definitions are clear. Way back in Episode 22 , I addressed the difference between being a “Fast-Follower” and being a “Me Too” Provider. In reality, these are two very different strategies, so I definitely recommend going back to that episode to get aligned on what those two terms mean.

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Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.

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Product Managers Really Are Superheroes (No Exaggeration!)

Sequent Learning

The First Experience. The first exercise we do in our product management essentials workshops is to have the participant teams (there are typically 4-5 teams grouped by tables) list the challenges that a product manager faces and then draw a picture of a Product Manager. Those are the instructions – simply draw a Product Manager. We usually get a few strange looks at first, followed by some grins and then the groups quickly jump in.

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Simplifying User Feedback

The Product Coalition

Complicated means overwhelming, and overwhelming means it’s not getting done. User feedback, it’s surprising how often it’s overlooked or ignored. Seasoned Product Managers may feel they’ve previously heard everything they need to know to make a decision. New Product Managers may be in their first customer facing role, and gathering user feedback is outside their comfort zone.