5 Best Practices for Gathering Customer Feedback in 2018
Pragmatic Marketing
DECEMBER 10, 2017
"What is most important to you?" This was the subject line of an email I recently received from an account manager at a financial management software vendor. Inside the email was a list of 10 potential features. My instructions were to highlight the feature enhancement that I deemed most important and send back my reply. There was only one thing wrong with this approach and it irked me.
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