Intercom, Inc.

APRIL 30, 2018

When a visitor or lead gets in touch on your website, it’s important to get as much context as you can around the live chat conversation you have with them. Your aim should be to understand what they want, how you can help them and to judge how fast they need a solution. With lots of inbound leads, you’ll need to prioritize which ones need a response first, and it’s not always as easy as you might expect to make this judgment call.

B2C 214

B2C Research Software User Friction User Testing 214

First Round Review

APRIL 30, 2018

As CEO of Entrepid Partners and First Round's Sales Expert in Residence, Gaffney works directly with founders and early sales teams to establish go-to-market strategies and growth plans. Here he shares his pricing principles and experiments so early-stage teams can generate foundational revenue.

B2B 112

B2B Startups Strategy Marketing 112

The Product Guy

APRIL 30, 2018

There are many paths to becoming a product manager. Which path is right for you and what steps you should take are discussed by product expert, Jordan Bergtraum.

Product Management 96

Product Management Product Manager Management Management 96

Mind the Product

APRIL 30, 2018

When Elon Musk hopped on the #deleteFacebook bandwagon, it became clear that, in light of Facebook’s issues with Cambridge Analytica, public perception of internet privacy is changing. As a researcher on attitudes to digital privacy and an advocate for user-friendly privacy practices, I’m excited by these developments. I’ve been following the conversation and have started to see evidence of a long-term shift in consumer attitudes towards increased security and control.

User Testing 85

User Testing Technical Review Research Software Data Visualization 85

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Product Research

Pragmatic Marketing

APRIL 30, 2018

May’s Box of the Month is buyer personas. Throughout the month we’ll highlight articles, webinars, podcasts and blog posts to help you create archetypical profiles that representing key buyer populations for your products and services. We’ll provide tips for getting to know buyers and users and listen to one company’s persona journey.

Webinar 70

Webinar User Testing Blog Article 70

Product Innovation Educators

APRIL 30, 2018

How product managers observe and listen to users to gain valuable insights. How do you know what products you should build? What products will delight customers? The answer isn’t a mystery and has been expressed by numerous past guests. One that stands out is Ben Brenton, Chief Innovation Officer at Snap-on Tools , who shared that he takes their product teams to meet with customers four days a week.

Research Software 70

Research Software Feedback Software User Testing User Friction 70

The Product Coalition

APRIL 30, 2018

Nobody reading your docs? This post is for you. “Documentation” is a dirty word?—?especially at tech startups, where it seems to go against every grain in our rebellious, “move fast and break things” brains. Documentation, we say to ourselves, is for historians. Everyone on my team is already aligned, we tell ourselves, so why waste time on writing it down.

Weak Development Team 60

Weak Development Team Document Data Visualization Definition 60

Split

APRIL 30, 2018

At Split, our first hire was a Quality Automation (QA) Engineer. It would be an understatement to call it unusual. I’ve yet to see another company that has done this. In fact, most companies don’t hire a QA engineer until around 20 employees. However, it is one of the best decisions I ever made. I believe that a QA engineer should be one of the first 10 hires of a technology company.

Engineering 46

Engineering User Testing Software Engineering Product Research 46

BrainMates

APRIL 30, 2018

In April 2018, Brainmates hosted a Product Talks Sydney Meetup based on the “hypotheticals” format popularised by Geoffrey Robertson. A bright and brave cross functional team of panellists were on hand to tackle an imagined (but realistic) Product Management scenario. The panellists were: Mark Cohen, CTO at Domain. Elizabeth Pek, Director of Experience Design at BT Financial Group.

Fractional CTO 40

Fractional CTO User Testing Product Research Research Software 40

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User Testing

The Product Coalition

APRIL 30, 2018

Let’s think about how we think. One of the biggest responsibilities of a Product Manager is to make sure that all of your business units are playing nice and decisions are being made. This can lead to many judgement calls throughout the typical work day, including decisions where we do not necessarily have all of the facts. Mental Models are thinking strategies that are used, typically in conjunction with one and other, to help you come to the most rational decision based on the facts available.

Product Research 68

Product Research User Testing Feedback Software Customer Experience 68