5 ways to escape the product echo chamber
ProductCraft
JULY 28, 2021
A few years ago, an experienced product colleague introduced me to the NIHITO principle. It’s the idea that “Nothing Important Happens Inside The Office.” I was taken aback! Was this an attack on our hard-working engineering, quality, and support teams? No, instead of burning collegial bridges, NIHITO alludes to the critical importance of getting real.
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