Top Product Management Today Inbound Market Research Content for Wed.Jan 04, 2017

Why “Marketing” Sounds Like a SCAM

I Wonder The Value

JANUARY 4, 2017

What is marketing? Some people may say advertisement, SEO or SNS. Others may say lead-generation or branding. Those are correct. But it’s not enough. According to Wikipedia , “The American Marketing Association has defined marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”.

Marketing

Marketing Inbound Advertising B2B

Your Average CAC is Lying to You -- What to do Instead

Brian Balfour

JANUARY 4, 2017

I recently wrote about the most common mistakes with CAC (customer acquisition cost) that can derail growth efforts before you even get started because CAC is a metric that's foundational to growth strategy. In this post, we'll look at the faulty myth of "Average CAC," and the most meaningful CAC segmentations that you should be paying attention to instead.

Customer Experience

Customer Experience User Testing Data Visualization Customer Feedback

Product Management Today

Wed.Jan 04, 2017

Why “Marketing” Sounds Like a SCAM

Your Average CAC is Lying to You -- What to do Instead

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