Powerful Product Positioning: Follow These Three Rules
Product Management University
JANUARY 18, 2019
Powerful product positioning usually boils down to the best story, which is not always the best product. Adhere to these three guidelines and marketing and selling value will be a lot easier. The Playbook: Make It More About the Buyer – Way More! Your products have no relevance until you can tell buyers why they need them — in their language!
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