Tue.Aug 18, 2020

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How to Build a Killer Product Microsite

Mind the Product

Today your customers are reluctant to buy, so what can product marketing folks do to help? You can educate your buyers. Whenever they are ready to buy, they will remember you. Forrester SiriusDecisions says 67% of the buyer journey is done digitally. This provides a great platform for your inbound strategy to educate the target [.]. Read More. The post How to Build a Killer Product Microsite appeared first on Mind the Product.

Inbound 208
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Management Rewards: Doing Work vs Creating an Environment

Johanna Rothman

My agile transformation clients struggle with this big question: How do we effectively reward managers? The more the organization wants or needs an agile transformation, the less the current reward structure works. How do you incent the managers? What makes sense for management compensation? Cindy, a director in a 500-person IT organization struggles with this—for herself and for the managers she leads and serves.

Agile 100
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The Science of Product – Holly Hester-Reilly on The Product Experience

Mind the Product

Is product management an art or a science? Holly Hester-Reilly, the founder of H2R Product Science and a former Chemical Engineer, uses her background to apply scientific principles and techniques to product development. She joins us to chat about evidence-based product strategy, continuous discovery & delivery, and empowered teams. In this episode, sponsored by Amplitude, [.].

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Webinar: Project Management using Backlog

Nulab

In August, we held a webinar called Offshore software development: Project Management using Backlog in collaboration with our Backlog user, Kiwi Advanced Technologies. The webinar consisted of two parts: a quick introduction about the IT and software outsourcing industry in Vietnam, followed by the main talk on using Backlog for project management. .

Webinar 79
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Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

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Your (Product) Baby Is Ugly, and So Is Mine

ProductCraft

It’s not personal, but your baby is ugly. As product people, it can often feel like we are calling other peoples’ babies ugly when we have a new idea or we challenge whether the current product is the best it could be. Having launched more than 15 products, I’ve heard this phrase more times than. Read more » The post Your (Product) Baby Is Ugly, and So Is Mine appeared first on ProductCraft by Pendo.

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I’m too busy!

Business of Software Conference

I’m too busy! We’re all guilty. The world is moving too fast and we all have to deal with customers, employees, family, friends, investors, events, unexpected problems, working from home (a very different thing to remote working), unicorns, smart phones, 24x7x365 availability. Do you honestly feel you’re in control of your life? If you do and can share the secret, we want to hear from you – please… Step back for one minute.

Events 52
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3 Ways to Use Conversion Analysis on Your Website

Amplitude

Conversion analysis is the cornerstone of any efforts to increase leads on your website. Without it, you can’t tell whether any of your experiments or optimizations are working. We’ll show you three ways you can leverage conversion analysis on your shopping cart, landing pages, and blog posts. What Is Conversion Analysis? Conversion analysis is a method of tracking your website visitors’ actions to see whether they do what you hope they will—convert—or drop off.

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Podcast: Bridging the Product/Engineering Gap

Mironov Consulting

I was thrilled to join Marcus Blankenship for this episode of his podcast. Marcus is a long-time coach and champion of software engineering managers with an emphasis on processes / culture / leadership. We talked at length about the adjacencies and differences between developers and product managers… Topics: Differences in design principles between product and engineering management (1:35).

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Product Design Is More Than You See

Modus Create

Is “design” how something looks, or how it works? The answer is “yes.” Let’s have a fresh look at the word itself: I often hear the word “design” being used to talk about the way something looks. True! The visual appeal of a product is definitely something that contributes to a great design. When it comes to building a product, though, it’s the first definition that more accurately conveys what we should mean.

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The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Communication

Speaker: David Bard, Principal at VP Product Coaching

In the fast-paced world of digital innovation, success is often accompanied by a multitude of challenges - like the pitfalls lurking at every turn, threatening to derail the most promising projects. But fret not, this webinar is your key to effective product development! Join us for an enlightening session to empower you to lead your team to greater heights.

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Best User Retention Tools & Software to Keep More Customers

Userpilot

The choice of user retention tools and software available to SaaS businesses is completely overwhelming. This blog will explain the types of user retention tools & software so that you can take control. We will help you choose the best options for your needs. Remember this Apple’s iPhone 3 advertising slogan? Source: cultofmac.com. Well, maybe it’s due a revival – this time as an unofficial mantra for the SaaS sector.

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Introducing Nova AutoML: A New Architecture for Predictive Insights

Amplitude

Contributing authors: Scott Kramer, Bilal Mahmood, Bill Pentney, Eric Pollmann, Jeffrey Wang. Product analytics has traditionally and primarily been about observing the past: count the number of sign-ups since last Monday; observe how many of those users purchase on Tuesday; measure their retention by Wednesday. Product teams do these measurements in the past so that they can influence the future: forecast how many users will sign up next week; estimate user affinity to make their first purchase

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Best User Retention Tools to Keep More Customers

Userpilot

The choice of user retention tools available to SaaS businesses is completely overwhelming. This blog will explain the types of user retention tools so that you can take control. We will help you choose the best options for your needs. Remember this Apple’s iPhone 3 advertising slogan? Source: cultofmac.com. Well, maybe it’s due a revival – this time as an unofficial mantra for the SaaS sector.

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Built for you: Workflow updates, Articles API, and more to help you engage customers efficiently

Intercom, Inc.

In the face of the massive change the support landscape is currently experiencing, the one constant is that many companies are receiving rising numbers of inbound customer requests. Last week we launched a series of new features to help modern support teams handle rising volumes of complex conversations with confidence and efficiency. And that’s not all we’ve been building.

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Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.

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Introducing Nova AutoML: A New Architecture for Predictive Insights

Amplitude

*Contributing authors: Scott Kramer, Bilal Mahmood, Bill Pentney, Eric Pollmann, Jeffrey Wang *. Product analytics has traditionally and primarily been about observing the past: count the number of sign-ups since last Monday; observe how many of those users purchase on Tuesday; measure their retention by Wednesday. Product teams do these measurements in the past so that they can influence the future: forecast how many users will sign up next week; estimate user affinity to make their first purch