280 Group

MAY 23, 2017

For a new series of interviews with women leading product management teams, I reached out to Sara Wood, currently VP of Product at Gap, Inc in San Francisco. I was curious to learn what led her to Product Management, the missteps and lessons she learned along the way, and advice that she has for new Product Managers. When I asked Sara how she got into Product management, she shared that she started using network technology in graduate school for her.

Product Management 227

Product Management Product Manager Management Management 227

Mind the Product

MAY 23, 2017

The long awaited book Product Leadership is finally about to hit our Kindles, iPads and possibly even our hands. Anticipation has been building given the high-profile nature of the authors, including Mind the Product’s very own Martin Eriksson. It’s a book that shows product leadership to be a mentality and style, rather than a set of rules. By drawing on a vast number of experts and their own experiences, the authors have created a book that will become the touchstone for leaders working their

Books 89

Books Leadership User Testing Product Research 89

Pragmatic Marketing

MAY 23, 2017

You don’t go to Starbucks for the coffee. Coffee is what you walk out the door with, but it’s not what keeps you returning to Starbucks (or to another favorite coffee shop). Given the landscape of retailers brewing and selling what essentially amounts to the same commodity, the fact that we pledge our loyalty to one roaster over another is further proof that the coffee is not the “thing” we’re after.

Branding 70

Branding Feedback Software User Testing Customer Experience 70

Mind the Product

MAY 23, 2017

The long awaited book Product Leadership is finally about to hit our Kindles, iPads and possibly even our hands. Anticipation has been building given the high-profile nature of the authors, including Mind the Product’s very own Martin Eriksson. It’s a book that shows product leadership to be a mentality and style, rather than a set of rules. By drawing on a vast number of experts and their own experiences, the authors have created a book that will become the touchstone for leaders working their

Books 70

Books Leadership User Testing Product Research 70

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Product Research

Pragmatic Marketing

MAY 23, 2017

A few months ago, during a content marketing panel at the Texas Marketing Summit in Houston, I came to the conclusion that our understanding of content marketing is still in its infancy, much like social media was eight years ago. We have a lot of opportunity for improvement and much to learn as marketers. And it sometimes feels as if we are failing.

Marketing 70

Marketing User Testing Education Weak Development Team 70

Pragmatic Marketing

MAY 23, 2017

When someone calls the product manager CEO of the product, what does that mean? And is it a helpful analogy? The product manager as CEO of the product sounds powerful and strategic. It brings to mind strong leadership skills, influence and accountability, all key traits of successful product managers. But when people hear product manager as CEO of the product, many also jump to the conclusion that the product manager is then the product decision-maker, that this person will oversee all the areas

Product Research 70

Product Research Product Management Product Manager Research Software 70

UserTesting

MAY 23, 2017

We’re thrilled to announce that our newest feature, My Recruit, has been launched into public beta today! My Recruit gives UserTesting customers the ability to create and launch a study with anyone, anytime—on demand. Best of all, the feature is … The post New UserTesting feature: My Recruit appeared first on UserTesting Blog.

Blog 39

Blog 39

Pragmatic Marketing

MAY 23, 2017

In this world where smart + connected is becoming the new ordinary, our job is to understand how people (customers, buyers and users) will experience new technologies and how these technologies will shift the experiences of their daily life. Officially titled principal engineers, we are experts respectively in human factors and cultural anthropology.

User Testing 70

User Testing Customer Experience Research Software Reporting Tools 70

UserTesting

MAY 23, 2017

We’re thrilled to announce that our newest feature, My Recruit, has been launched into public beta today! My Recruit gives UserTesting customers the ability to create and launch a study with anyone, anytime—on demand. Best of all, the feature is … The post New UserTesting feature: My Recruit appeared first on UserTesting Blog.

Blog 20

Blog 20

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User Testing

Pragmatic Marketing

MAY 23, 2017

I remember how excited I felt about what I’d learned after attending my first Pragmatic Marketing course. What I didn’t immediately realize was how quickly I could harness that enthusiasm and use market data to make a real impact on my company culture. Shortly after training, I had a meeting with customer support. The conversation went something like this: “We have this terrible error.

Data Visualization 70

Data Visualization Marketing Reporting Tools Customer Experience 70

Pragmatic Marketing

MAY 23, 2017

The old adage that good marketing can’t sell a bad product is true. I’ve seen brands throw millions of marketing dollars at products that ultimately flopped. As product professionals, we internalize this lesson and combat its occurrence by taking an outside-in approach when it comes to product development. But what about the inverse of that adage?

Branding 70

Branding User Testing Marketing Airlines 70

Pragmatic Marketing

MAY 23, 2017

A grandfather clock or a watch. Those are the symbols of career longevity I remember from my youth. You’d work for one company your entire career, and when you retired, you’d receive some sort of timepiece as a farewell gift. My first real job out of college was with Fujitsu, a $50 billion company. I thought I’d be there for 35 or 40 years.

Branding 70

Branding Product Research Roadmap Customer Experience 70

Pragmatic Marketing

MAY 23, 2017

Although there’s no generic answer that works for all situations, here are several things to consider when choosing a pricing model. Where does value come from? An ideal pricing model charges more as the customer receives more value. Many SaaS companies charge by the user count. This is usually correlated with the value delivered, but it is not identical.

Reporting Tools 70

Reporting Tools User Testing Healthcare Banking 70

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The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

Product Management

Pragmatic Marketing

MAY 23, 2017

While researching the food and beverage sector a few years back, we came across a young woman living in what she described as a “unique” apartment. It had no kitchen. We don’t mean that the apartment had a small kitchen, or that the kitchen wasn’t separated with walls. We mean that there was no kitchen. No oven. No burners. No kitchen sink.

User Testing 70

User Testing Research Software Reporting Tools User Friction 70

Pragmatic Marketing

MAY 23, 2017

I, like most product professionals, have chuckled at the programming humor “code today, deliver yesterday and think tomorrow.” That was until I was presented with THE most intense project of my 14-year product management career, which has ranged from warp-speed startups to Fortune 5 giants. I, like most product professionals, have chuckled at the programming humor “code today, deliver yesterday and think tomorrow.” That was until I was presented with THE most intense proj

Software Review 70

Software Review Technical Review Reporting Tools Marketing 70

Pragmatic Marketing

MAY 23, 2017

It seems there is a never-ending competition for customer mindshare. We all want prospective customers to consider our brand. But we also want them to know who we are and what we offer long before they make a purchase. For many executives and product managers, the decision to focus marketing efforts on brand awareness or lead generation can feel like a constant wrestling match.

Branding 70

Branding White Paper Customer Experience User Testing 70