Marty meets Martin: connecting the two triads of Product Management
The Product Coalition
NOVEMBER 18, 2017
Photo by Raul Petri on Unsplash When defining the job of a product manager, at least one of two definitions always pops up. The first one (chronologically speaking) is from Marty Cagan’s indispensable book Inspired: How to Create Tech Products Customers Love ; Marty describes it as “to discover a product that is valuable , usable and feasible ”. The other one is Martin Eriksson’s Venn diagram, supporting his definition of “product management as the intersection between business , technology and
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