Wed.Feb 06, 2019

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How to evolve product launches as you grow

Intercom, Inc.

As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. Given our cadence of launches and updates, we’ve developed a pretty well-oiled launch machine over the past few years. Yet, as we’ve grown, we’re having to evolve our approach to deal with new challenges: We’re shipping more than ever – both smaller updates and big, high-impact features and products.

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How To Land a Product Management Job Straight Out of College

PMLesson's Ace the PM Interview

Breaking into product management straight out of college is challenging. I’ve noticed that there's a lot of confusion on building the relevant skills for the job. Should students focus on honing their technical skills? Or should they take a mixture of classes across psychology, business, and engineering? What kinds of clubs and organizations are best to get involved in?

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Podcast: Too Many Product Managers with Ken Norton

Mind the Product

Ken Norton needs no introduction. Now Senior Operating Partner at GV (we still slip up and call it Google Ventures), Ken was a CTO and CEO/founder before he joined Yahoo! to run its Product organisation. He then joined Google, where he worked on Maps, Calendar and Docs. Ken has also been a keynote speaker, giving inspiring talks at Mind the Product conferences in both London ( 10x not 10% , 2015) and San Francisco ( Please Make Yourself Uncomfortable , 2016).

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The Certainty Trap

Amplitude

How do you foster productive discussions about uncertainty that 1) don’t end up in analysis paralysis, and 2) don’t end up making you appear “weak” or “unprepared”? We often reward what I call, “Certainty Theater,” the phenomenon of consciously or unconsciously inflating the certainty we have about decisions. Leaders/managers frequently make the mistake of glossing over uncertainty because they are concerned that people will be demotivated.

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Beyond the Basics of A/B Tests: Innovative Experimentation Tactics You Need to Know as a Data or Product Professional

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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7 Ways to Bring Creativity to Your Research For Better Results

dscout People Nerds

Creative research design is a win for researchers, participants, and business outcomes. Here are a few inventive techniques for getting the most impact out of your next project.

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Client care service: the mindset is essential

The Product Coalition

It is absolutely vital for the product company to provide the A-one client care service. I’m sure you have come across this rhetoric numerous times and might have already had enough of it. But before throwing this post away, did you notice I said Client Care and not Customer Support? These two terms effectively signify two contrasting mindsets. The first one is absolutely dependence-producing both for your existing and prospecting clients, and the other one while being more popular and accustome

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Are Consumers Hungry for Domino’s New Loyalty Program?

DISQO

With loyalty programs exploding in popularity across everything from fashion brands to coffee chains, it was only a matter of time before pizza companies went for a piece of the frequent-buyer pie. But are consumers hungry for loyalty rewards? We used Alpha to test pizza-lovers’ taste for Domino’s new program. The pizza company introduced its “Points for Pies” program with a multichannel marketing campaign ahead of the Super Bowl.

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The 6 Conferences every Mobile PM Should Attend [Plus Free Tickets]

The Product Coalition

“A product manager walks into a bar…waits tables, prepares cocktails, puts out fires…” This twist on the standard “walk into a bar” joke pretty much sums up the role of a product manager?—?they wear many hats and juggle a lot of responsibilities at once. From facilitating the product development lifecycle to overseeing user interviews and research, their role can be quite multi-faceted.

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Are Consumers Hungry for Domino’s New Loyalty Program?

DISQO

With loyalty programs exploding in popularity across everything from fashion brands to coffee chains, it was only a matter of time before pizza companies went for a piece of the frequent-buyer pie. But are consumers hungry for loyalty rewards? We used Alpha to test pizza-lovers’ taste for Domino’s new program. The pizza company introduced its “Points for Pies” program with a multichannel marketing campaign ahead of the Super Bowl.

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Exploring PerfDog Whitepaper 2024: Unlock the Power of Performance Testing

Key Takeaways Robust Platform & Multi-System Support: Brief introduction to PerfDog's extensive compatibility across various operating systems and hardware platforms including Android, iOS, PC, gaming consoles and more. In-Depth Performance Metrics: Quick view of the extensive range of metrics for system, graphics and rendering, user experience, in-depth analysis, and more.

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Adapting to Agile with John Feeley – Masters of Product Management

Sequent Learning

Whether you’re on the road or away from your desk, you’ll want to stay connected with innovative ideas from Sequent. Our Masters of Product Management podcast provides listeners with engaging topics to help you think differently and about things you encounter daily, but often don’t have enough time to reflect and take action. Get your dose of insights, in just 15 quick minutes by tuning into the Masters of Product Management podcast.

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Are Consumers Hungry for Domino’s New Loyalty Program?

DISQO

With loyalty programs exploding in popularity across everything from fashion brands to coffee chains, it was only a matter of time before pizza companies went for a piece of the frequent-buyer pie. But are consumers hungry for loyalty rewards? We used Alpha to test pizza-lovers’ taste for Domino’s new program. The pizza company introduced its “Points for Pies” program with a multichannel marketing campaign ahead of the Super Bowl.

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Customer Interviews: Should you Interview Users or Buyers?

ProductPlan

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Sales Discovery: Uncovering THE BIG WHY (Video)

Product Management University

Sales discovery can be tricky. Even when your solution solves every buyer problem, a win is still more elusive than you think. The earlier in the sales process you uncover “THE BIG WHY” the sooner you can position unique value and get the jump on the competition. Video Highlights: One of the most important parts of sales discovery is finding the BIG WHY.

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Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

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Profit Sharing Creates Sustainable & Independent Open Source

Modus Create

More and more, Open Source Software (OSS) is powering the world. Open Source libraries and operating systems run devices that you interact with every day. Thanks to its broad adoption, OSS surrounds all of humanity, physically and virtually. Its uses range from infotainment systems on jumbo-jets to devices like TiVo, DVRs, and smartphones. OSS is so prolific in daily life that it’s hard to imagine what the world would be like without it.

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Pong's perfect game design

Imaginary Cloud - Design

Ask anyone to name the first videogame ever made and the answer will most likely be Pong. The arcade game was released in 1972 and three years later, reached the homes of anyone who was willing to spend $100 on Atari's Home Pong. As unimpressive as it may seem now, Atari managed to sell more than 35,000 units of their home console in the years that followed its launch.

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How To Land a Product Management Job Straight Out of College

PMLesson's Ace the PM Interview

Breaking into product management straight out of college is challenging. I’ve noticed that there's a lot of confusion on building the relevant skills for the job. Should students focus on honing their technical skills? Or should they take a mixture of classes across psychology, business, and engineering? What kinds of clubs and organizations are best to get involved in?