Demystifying Product Management’s Role in Pricing Strategy
ProductPlan
DECEMBER 30, 2019
Technology pricing can be tricky, particularly for software and services. When there’s no traditional cost of goods sold (COGS) to recoup, the pricing strategy for a SaaS product can go in a lot of different directions. Do you give the product away and try to monetize traffic and users through other channels? Should you offer bargain basement prices to capture as many users as possible?
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