Fri.Feb 09, 2018

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What Successful Companies Do To Get Better Leads

The Secret PM Handbook

(This is the second post in my series about using product knowledge to create better sales enablement and jumpstart a repeatable sales process. Read the first post, on the overall topic.). “I Need Better Leads!” Does your salesforce complain “We don’t get enough leads from Marketing, and the leads we get aren’t any good?”. I’ve heard this a lot from sales teams.

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Don’t be afraid to use live chat for sales

Intercom, Inc.

Until relatively recently, salespeople were not too enthusiastic about the idea of using live chat for sales. We saw it as taking away our power to prioritize our time for leads and instead gave that power to whoever happens to be online at that moment. But by using live chat to capture and convert leads, that attitude has begun to change rapidly. Traditional sales teams were often taught to pre-qualify their leads before even talking to them.

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IoT Product Leadership – Episode 01: Cloud Platforms and the IoT Wild West

Daniel Elizalde IoT Blog

Josh Pederson, Director of Product Management at Ayla Networks shares his approach to managing Ayla’s IoT Cloud Platform. Subscribe on iTunes | Android | Stitcher | Tunein | Google Play Topics we discussed in this episode: Josh shares his background, and how he arrived at where he is today. Josh talks about the Ayla platform […] The post IoT Product Leadership – Episode 01: Cloud Platforms and the IoT Wild West appeared first on TechProductManagement.

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Product Warrior Podcast: Janna Bastow Talks the Challenges of Established Products

Mind the Product

This week’s Product Warrior podcast, supported by Mind The Product, centres on the challenge of “adopting” an established product from previous product management. ProdPad and Mind The Product co-founder Janna Bastow explains how existing products in different growth stages come with additional product challenges compared with greenfield products. Such challenges include: Tech debt.

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Get Better Network Graphs & Save Analysts Time

Many organizations today are unlocking the power of their data by using graph databases to feed downstream analytics, enahance visualizations, and more. Yet, when different graph nodes represent the same entity, graphs get messy. Watch this essential video with Senzing CEO Jeff Jonas on how adding entity resolution to a graph database condenses network graphs to improve analytics and save your analysts time.

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IoT Product Leadership – Episode 02: How to Plan for IoT Security

Daniel Elizalde IoT Blog

Paul Jauregui, VP of Marketing at Praetorian shares his perspective on incorporating security into the IoT Product Development Lifecycle. Subscribe on iTunes | Android | Stitcher | Tunein | Google Play Topics we discuss in this episode: Paul shares his background and about Praetorian. Paul talks about the biggest challenges companies face when building IoT products.

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IoT Product Leadership – Episode 03: Realizing the Value of Industrial IoT

Daniel Elizalde IoT Blog

Peter Bourne, CEO of Bright Wolf shares excellent insights on how Industrial firms can leverage IoT to create valuable outcomes, and the role Product Managers play in supporting companies through their digital transformation. Subscribe on iTunes | Android | Stitcher | Tunein | Google Play Topics we discuss in this episode: Peter shares his […] The post IoT Product Leadership – Episode 03: Realizing the Value of Industrial IoT appeared first on TechProductManagem

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Mobile Testing on iPhoneX – What Developers Need to Know

Amir Rozenberg

Apple (again) reinvented the display with the introduction of the notch on iPhone X screens ( soon on 3 more models , and likely, eventually, across the fleet). From a developer perspective, that innovation may not have been as popular. So much so, that Apple approved a ‘Notch Remover” app. The introduction of the notch made it confusing for app developers to know exactly how to develop the app.

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Cloud Platforms and the IoT Wild West

Daniel Elizalde IoT Blog

Josh Pederson, Director of Product Management at Ayla Networks shares his approach to managing Ayla’s IoT Cloud Platform. Subscribe on iTunes | Android | Stitcher | Tunein | Google Play Topics we discussed in this episode: Josh shares his background, and how he arrived at where he is today. Josh talks about the Ayla platform […].

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Product manager vs Product management–and other innovation observations for product managers Feb 9, 2018

Product Innovation Educators

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. How the role of product manager differs from the discipline of product management. Describing what a product manager does is challenging because it varies from organization to organization. Sure, there are many commonalities, but one product manager may be focused internally, another externally, only work on products in the marketplace or only work on new pro

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Understanding User Needs and Satisfying Them

Speaker: Scott Sehlhorst

We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.

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How to Plan for IoT Security

Daniel Elizalde IoT Blog

Paul Jauregui, VP of Marketing at Praetorian shares his perspective on incorporating security into the IoT Product Development Lifecycle. Subscribe on iTunes | Android | Stitcher | Tunein | Google Play Topics we discuss in this episode: Paul shares his background and about Praetorian. Paul talks about the biggest challenges companies face when building IoT products.

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Mobile Testing on iPhoneX – What Developers Need to Know

Amir Rozenberg

Apple (again) reinvented the display with the introduction of the notch on iPhone X screens ( soon on 3 more models , and likely, eventually, across the fleet). From a developer perspective, that innovation may not have been as popular. So much so, that Apple approved a ‘Notch Remover” app. The introduction of the notch made it confusing for app developers to know exactly how to develop the app.

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Realizing the Value of Industrial IoT

Daniel Elizalde IoT Blog

Peter Bourne, CEO of Bright Wolf shares excellent insights on how Industrial firms can leverage IoT to create valuable outcomes, and the role Product Managers play in supporting companies through their digital transformation. Subscribe on iTunes | Android | Stitcher | Tunein | Google Play Topics we discuss in this episode: Peter shares his […].

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The Data Analytics Take on “Helping Will Sell, Selling Won’t Help”

TSIA

The message, “Helping will sell, selling won’t help,” is something that we repeat often here at TSIA, through our books, conferences, and research. That is because it is a concept that we truly believe in, because we’ve seen it in action time and again. If we apply this thought to data analytics, would it imply that data insights for the customer will sell, but data insights for the salesperson won’t help?

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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IoT Product Leadership – Episode 01: Cloud Platforms and the IoT Wild West

Daniel Elizalde IoT Blog

Josh Pederson, Director of Product Management at Ayla Networks shares his approach to managing Ayla’s IoT Cloud Platform. Subscribe on iTunes | Android | Stitcher | Tunein | Google Play Topics we discussed in this episode: Josh shares his background, and how he arrived at where he is today. Josh talks about the Ayla platform […].

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Better for Business? Size up the Benefits of an MBA

Mind the Product

Over the past couple of years, there has been a something of a trend in product management circles for criticizing (or at least challenging) the value of an MBA. As a current MBA candidate, here’s why I think this is misguided. A couple of years ago an article appeared in the Wall Street Journal and elsewhere which highlighted the growth of product management.

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IoT Product Leadership – Episode 02: How to Plan for IoT Security

Daniel Elizalde IoT Blog

Paul Jauregui, VP of Marketing at Praetorian shares his perspective on incorporating security into the IoT Product Development Lifecycle. Subscribe on iTunes | Android | Stitcher | Tunein | Google Play Topics we discuss in this episode: Paul shares his background and about Praetorian. Paul talks about the biggest challenges companies face when building IoT products.

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How can split tests inform product decisions and prioritize roadmaps?

DISQO

You don’t have to wait until you have a fully engineered product in the market to get feedback from customers for the first time. Split testing, or “A/B testing,” is a hugely popular marketing tactic for optimizing collateral and improving conversion funnels early in a campaign, before making major investments in any particular direction. Similarly, product teams can run tests using alternative prototypes or mockups to save time and money while also unearthing potential for innovation – all befo

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Exploring PerfDog Whitepaper 2024: Unlock the Power of Performance Testing

Key Takeaways Robust Platform & Multi-System Support: Brief introduction to PerfDog's extensive compatibility across various operating systems and hardware platforms including Android, iOS, PC, gaming consoles and more. In-Depth Performance Metrics: Quick view of the extensive range of metrics for system, graphics and rendering, user experience, in-depth analysis, and more.

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IoT Product Leadership – Episode 03: Realizing the Value of Industrial IoT

Daniel Elizalde IoT Blog

Peter Bourne, CEO of Bright Wolf shares excellent insights on how Industrial firms can leverage IoT to create valuable outcomes, and the role Product Managers play in supporting companies through their digital transformation. Subscribe on iTunes | Android | Stitcher | Tunein | Google Play Topics we discuss in this episode: Peter shares his […].

article thumbnail

How can split tests inform product decisions and prioritize roadmaps?

DISQO

You don’t have to wait until you have a fully engineered product in the market to get feedback from customers for the first time. Split testing, or “A/B testing,” is a hugely popular marketing tactic for optimizing collateral and improving conversion funnels early in a campaign, before making major investments in any particular direction. Similarly, product teams can run tests using alternative prototypes or mockups to save time and money while also unearthing potential for innovation – all befo

article thumbnail

How can split tests inform product decisions and prioritize roadmaps?

DISQO

You don’t have to wait until you have a fully engineered product in the market to get feedback from customers for the first time. Split testing, or “A/B testing,” is a hugely popular marketing tactic for optimizing collateral and improving conversion funnels early in a campaign, before making major investments in any particular direction. Similarly, product teams can run tests using alternative prototypes or mockups to save time and money while also unearthing potential for innovation – all befo