Lead on Purpose

OCTOBER 10, 2016

Guest post by Annabelle Smyth Learning how to communicate with your employees is vital to being a great manager. A leader that knows how to communicate and understands an employee’s situation is one that employee’s want to work for.

Management 293

Management Management Leadership 293

Mind the Product

OCTOBER 10, 2016

In this talk at ProductTank NYC I recounted five tactics I learned while helping relaunch dozens of digital products over the last decade, and then used to successfully relaunch ICv2.com. ICv2 is a popular trade website for the comic, graphic novel, board game and toy industries. The goal for the relaunch was a complete design and code overhaul under three constraints: Time: Neither the designer nor the developer were full-time and Adam, as a board member but not employee of ICv2, also wasn’t fu

Weak Development Team 109

Weak Development Team Product Research User Testing Advertising 109

Lead on Purpose

OCTOBER 10, 2016

Guest post by Annabelle Smyth Learning how to communicate with your employees is vital to being a great manager. A leader that knows how to communicate and understands an employee’s situation is one that employee’s want to work for.

Management 293

Management Management Leadership 293

The Accidental Product Manager

OCTOBER 10, 2016

Perhaps its time to cut the middleman out of selling your products Image Credit: TruckPR. How does a customer get their hands on your product? If it is like most products, your product development definition called for a middleman to be involved. You create your product and then provide it to some sort of a middleman who runs a store or a catalog. The customer determines that they would like to buy your product and so they get in contact with the middleman and they purchase it.

User Testing 56

User Testing Customer Experience Reporting Tools Research Software 56

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Product Research

Product Innovation Educators

OCTOBER 10, 2016

According to my guest, “Marketing at its heart is starting a conversation with someone who could be an ideal customer.” Of course, then my first question is how do we find the ideal customer for a product or service. Thankfully, my guest, Tom Schwab, had some ideas. Tom is the founder of Interview Valet and his previous background is in medical device products.

Customer Experience 50

Customer Experience Product Management Product Manager Management 50