You Don’t Know Jack (or Jill)
Tyner Blain
FEBRUARY 11, 2015
You’ve got some shiny new segmentation data about prospective customers; how much they earn, where they are located, how old they are. How does that help you make decisions about your product? You know this information, but you don’t really know your audience, or why they might become your customers. Customer Needs Are A Function of Intent.
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