bpma ProductHub

JULY 5, 2016

Contributed by Sarah McCrary. This is the second post in the “Understand Your Power To Claim Your Value” series. In the previous post, we identified the seven sources of power and highlighted that enduring and authentic power emanates from referent, expert, and connection power sources. There are effective and not-so-effective ways to claim your value to your team, organization, and market.

Research Software 170

Research Software Construction Reference User Testing 170

Haines-Group

JULY 5, 2016

You can learn much from Organizations, Buyers, Users, Influencers, and Channel partners by focusing on the questions for which Focus Groups serve well: U nderstand Market Needs Discover : Problems/Needs. Aspirations. Currently used solutions. Business impacts and context. Trends. Purchase drivers. Segments/Personas. T est Concepts (product or marketing concepts) Discover : Existing knowledge & attitudes that impact the concept.

User Testing 78

User Testing Feedback Software Customer Feedback Product Research 78

Mironov Consulting

JULY 5, 2016

I’ve recently talked with several companies that are spending $1M/year or more to build generic software that is very similar to commercially available products. In each case, they’ve ended up with partial solutions, late delivery, disappointed users, and unconscionable costs. I call this the Do It Yourself Illusion : the idea that broadly available commercial products don’t give us exactly what we want, but our internal team can whip up just the right thing.

Software Review 78

Software Review User Testing Weak Development Team Customer Experience 78