280 Group
OCTOBER 11, 2016
Product Managers Are Outsiders in the Product Development Process There are two underlying problems for Product Managers when considering any product development process, whether it is Agile, Waterfall, or a hybrid process. The product development process is a subset of a larger product process (from product conception, to detailed business planning, all the way through end-of-life).
TSIA
OCTOBER 11, 2016
Many businesses aren't clear as to what good digital support entails, with only vague notions about lowering costs and improving customer experience. Their focus is instead on implementing a platform that gives them the best return on investment, which is measured in money (and time) saved.
bpma ProductHub
OCTOBER 11, 2016
Contributed by Brad Shorr. There’s more to generating online sales leads than meets the eye — even the eye of an experienced marketing professional. The Internet Marketing Lead Generation Ecosystem infographic was created by Straight North to help online marketers visualize all of the potential elements of an online campaign, and perhaps more important, how these elements must be connected to achieve results and facilitate rapid and dynamic continuous improvement.
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