The Product Bistro

MAY 26, 2016

One of the core responsibilities of Marketing in an organization is to effectively define and track the marketing segments. This is far more than just an academic exercise, but is essential to many other key tasks within a company. Segmentation is crucial to effective pricing strategies. You can often target addressable segments with different prices, giving opportunities to both increase volume (units shipped) and profit.

Marketing 170

Marketing B2C Data Visualization B2B 170

Melissa Perri

MAY 26, 2016

There is one question I always get during every Product Management workshop: How do I convince/teach/educate stakeholders to work this way? The class has bought in on validation before building, a focus on problems, and defined metrics. They can see the value, but they are afraid they will return to work and get shot down. Often they do. Unfortunately, there’s really not much you can do about […].

Education 154

Education Workshop Product Management Product Manager 154

TSIA

MAY 26, 2016

This year TSIA’s Global Technology Survey saw a major overhaul. The survey grew from 24 categories in 2015 to 42 categories this year, incorporating new technologies for our expanded list of service disciplines, as well as breaking out some broad categories to track individual tools more granularly. For each category, the survey asked respondents which tool they are using, how satisfied they are with it, and in what areas they are planning additional investments in 2016-2017.

Reporting Tools 40

Reporting Tools Technology 40

dscout People Nerds

MAY 26, 2016

In-the-moment research helps deliver a tasty menu for a new concept by The Protein Bar.

40

40

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Product Research

Melissa Perri

MAY 26, 2016

There is one question I always get during every Product Management workshop: How do I convince/teach/educate stakeholders to work this way? stakeholders. The class has bought in on validation before building, a focus on problems, and defined metrics. They can see the value, but they are afraid they will return to work and get shot down. Often they do.

Education 120

Education Workshop Customer Experience Product Management 120