Wed.May 27, 2020

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The difference between product analytics and marketing analytics—and why you need both

Mixpanel

This post is written by Semetis , a data-driven marketing agency located in Brussels, Belgium. Semetis works with different types of businesses, from start- and scale-ups to blue-chip clients, to help them grow and accelerate the digital side of their business. Here’s what you’ll learn: To be successful, organizations need more data. More importantly, they need the right kind of solutions to interpret that data, and drive actionable innovation across their organization.

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A Decade in Product – a Retrospective

Mind the Product

This year doesn’t just mark the start of a new decade, but also the 10th anniversary of the first ever #ProductTank (and my 20th as a Product Manager). What started as a simple meetup in London has evolved into the world’s largest product community, with chapters in over 200 cities around the world and 200,000 [.]. Read More. The post A Decade in Product – a Retrospective appeared first on Mind the Product.

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How To Define an Outcome-Based Minimum Viable Product (MVP) in 7 Steps

Product Management University

What is a Minimum Viable Product? A minimum viable product is a collection of product features and capabilities that are required (at a minimum) to deliver a solution the market is willing to pay for. The easier it is to quantify the value, the more likely the solution will succeed. An outcome-based minimum viable product has two components. First, there’s the business context that answers all the WHO, WHAT & WHY questions.

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Stories from the ProductTank Community – London Special

Mind the Product

It goes without saying that ProductTank London community is very special to all of us at Mind the Product. Members of the community form the core MTP team, many volunteer at our flagship conferences, some make up our training team, and a handful of them have been in it with us since the very beginning. [.]. Read More. The post Stories from the ProductTank Community – London Special appeared first on Mind the Product.

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From Developer Experience to Product Experience: How a Shared Focus Fuels Product Success

Speaker: Anne Steiner and David Laribee

As a concept, Developer Experience (DX) has gained significant attention in the tech industry. It emphasizes engineers’ efficiency and satisfaction during the product development process. As product managers, we need to understand how a good DX can contribute not only to the well-being of our development teams but also to the broader objectives of product success and customer satisfaction.

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Retail Apps: 2020 Mobile Customer Engagement Benchmarks

Alchemer Mobile

If you’re like me, your shopping habits have probably changed a bit (or a lot) over the last few months. I searched online for about two hours today for dumbbells to buy since the gyms are still closed, and had zero luck. Every grocery store has run out of toilet paper and flour, comfy sweats are out of stock at Target, and the wait to get into Home Depot is two hours long.

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Kanban Best Practices & Cheat Sheet

Agile Velocity

The Kanban Method is a powerful way for Agile teams and organizations to visualize work, identify and eliminate bottlenecks, and achieve measurable operational improvements in throughput and quality. This article is a Kanban cheat sheet identifying best practices , meetings , and key terms. Kanban Best Practices. Visualize the work. The Kanban Method is a powerful way for Agile teams and organizations to visualize work, identify and eliminate bottlenecks, and achieve measurable operational impro

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So you’ve been promoted to Head of Product. What to start doing now.

The Product Coalition

Congratulations on your promotion! Transitioning to Head of Product can be daunting at first, shifting focus from feature sets and user… Continue reading on ProductCoalition.com ».

Startups 127
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Hear Me on Techie Leadership Podcast

Johanna Rothman

I had the chance to be on Andrei Crudu's Techie Leadership podcast. He asks questions about successes and failures as a leader. When we're on podcasts, it's tempting for us to tell stories about other people. I do have plenty of stories about leaders in my consulting experience. And, I thought I should share some of my most memorable successes and failures.

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Making an impact as a product manager: Is it as easy as it sounds?

The Product Coalition

Triggered by recent conversations and a personal experience, the realization that this question has popped into the product managers’ mind… Continue reading on ProductCoalition.

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7 Pitfalls for Apache Cassandra in Production

Apache Cassandra is an open-source distributed database that boasts an architecture that delivers high scalability, near 100% availability, and powerful read-and-write performance required for many data-heavy use cases. However, many developers and administrators who are new to this NoSQL database often encounter several challenges that can impact its performance.

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How to build excellent products in the age of remote work

ProductBoard

COVID-19 has forced product managers to suddenly figure out how to work remotely. In many cases, it has not been an easy transition for this multifaceted and cross-functional role. Throw the swiftly shifting market landscape and changing user needs into the mix, and you can see how product managers have their hands full. Yet, companies are now uniquely positioned to build excellent.

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Product Management?—?Is it an art or a science?

The Product Coalition

Product Management?—?Is it an Art or a Science? Photo by Alex Kondratiev on Unsplash Whether Product Management is an art or a science is an unresolved debate I’ve had with several people over the last few years. Everyone has a different perspective based on their experiences. It only seemed right to answer this question using a combination of art (qualitative) and scientific (quantitative) analysis.

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Explore Miroverse, the new Community Templates Gallery

Miro

Explore Miroverse, the new Community Templates GalleryEvery day, Miro users are creating and collaborating in ways we’d never dreamed up. It’s only by seeing all these projects in the wild we get a glimpse into the possibilities. And what we’ve seen so far is amazing.Many people have already been sharing their boards on social media […]. The post Explore Miroverse, the new Community Templates Gallery appeared first on MiroBlog | A blog by Miro.

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How Do You Combine a UX design Process with AARRR Framework?

The Product Coalition

This is an answer that I gave to a question asked on Quora. Since a lot of UX designers and Product Managers have trouble connecting the… Continue reading on ProductCoalition.com ».

UX 85
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How to Build an Experimentation Culture for Data-Driven Product Development

Speaker: Margaret-Ann Seger, Head of Product, Statsig

Experimentation is often seen as an aspirational practice, especially at smaller, fast-moving companies who are strapped for time and resources. So, how can you get your team making decisions in a more data-driven way while continuing to remain lean and maintaining ship velocity? In this webinar, Margaret-Ann Seger, Head of Product at Statsig, will teach you how to build an experimentation culture from the ground-up, graduating from just getting started with data-driven development to operating

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inversion uo?s???u?

Product Solving

Join hundreds of other entrepreneurs, product managers, and developers in leveling up your product building skills. Subscribe now so you don’t miss out on the next post! Subscribe now What would it look like if you could ensure your team was working on the right stuff at all times? They would be able to translate between where you are now with where you are going.

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How Can You Add Value to Your Business by Developing an App?

The Product Coalition

The number of apps in the Google Play Store is 2.87 Million and 2.2 Million apps in the Apple app store. This shows the demand for apps in the market. Does it make you think do I need one for my business as well? If yes, the thought came very late. Already plenty of businesses have already developed an app to take their business to the next level. The first step towards converting your business into a brand is hiring a mobile app development company in USA , choosing a platform, and developing a

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Product Love Podcast: Lisa Reeves, SVP of Product at Zenefits

ProductCraft

Product Love · Product Love Podcast: Lisa Reeves, SVP of Product of Zenefits This week on Product Love, I sat down with Lisa Reeves, the chief product officer at Zenefits. Zenefits is a people operations platform that makes it easy to manage employee documents, HR, benefits, payroll, time, and attendance. Before Zenefits, Lisa spent the. Read more » The post Product Love Podcast: Lisa Reeves, SVP of Product at Zenefits appeared first on ProductCraft by Pendo.

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29. Here’s why you need a technical backlog

The Product Coalition

Product owners and their development teams always face the same problem: the product owner advocates for new features, while the developers demand time for refactoring. The technical part often gets neglected, causing technical debt to pile up. The problem, however, is not in the harsh reality of the business world, but in the programmers’ inability to manage the technical backlog properly.

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How to Migrate From DataStax Enterprise to Instaclustr Managed Apache Cassandra

If you’re considering migrating from DataStax Enterprise (DSE) to open source Apache Cassandra®, our comprehensive guide is tailored for architects, engineers, and IT directors. Whether you’re motivated by cost savings, avoiding vendor lock-in, or embracing the vibrant open-source community, Apache Cassandra offers robust value. Transition seamlessly to Instaclustr Managed Cassandra with our expert insights, ensuring zero downtime during migration.

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Cambridge University Lectures Online Until Summer 2021

Business of Software Conference

Cambridge University lectures online until summer 2021. This is a big move by one of the leading universities in the world and exemplifies the effect that crises can have in enforcing and driving through change in this case digital transformation. Behind the headline though, there is plenty of nuance, this does not mean the end of education at Cambridge.

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Agile Movers & Shakers (6)

The Product Coalition

The Agile Movers & Shakers Interview w/ Christiaan Verwijs & Barry Overeem Today we welcome Christiaan Verwijs & Barry Overeem. Christiaan and Barry are both Professional Scrum Trainers (PST) with Scrum.org, dedicated early adopters of Liberating Structures, and co-authors of the upcoming Zombie Scrum Survival Guide. Christiaan Verwijs Barry Overeem Do you want to get future articles in your inbox?

Agile 78
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3 Ways Gainsight PX Drove In-App Engagements for Pulse Everywhere

Gainsight

Resourcefulness has become a business imperative. As we began planning for Pulse Everywhere , the virtual version of our annual Pulse conference, we knew how important it was that we do our best to capture the feeling of the live experience. But how do you take an in-person event that offers valuable face-to-face experiences with over 6,000 people and emulate it in a virtual setting?

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How we managed to bring down the bounce rate of mobile traffic from 61% to 22%

The Product Coalition

PRODUCT MANAGEMENT CASE STUDY ON HOW TO REDUCE BOUNCE RATE And why Progressive Web App(PWA) was chosen over a native mobile app Image by Pexels from Pixabay This case study showcases how below-mentioned aspects of Product Management were put into action to solve a problem: - Problem Identification - Data Analysis - Decision making - Defining and monitoring success metrics A little flashback… When my employer, Purple Style Labs, acquired the luxury fashion e-commerce?

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Reimagined: Building Products with Generative AI

“Reimagined: Building Products with Generative AI” is an extensive guide for integrating generative AI into product strategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by over 20 leading AI and product executives, inventors, entrepreneurs, and researchers.

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Spring Release 2020

AB Tasty

We're thrilled to introduce some cutting-edge, AI-powered functionalities as part of our Spring Release. This article was originally posted on AB Tasty as Spring Release 2020.

Article 52
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The difference between product analytics and marketing analytics—and why you need both

Mixpanel

This post is written by Semetis , a data-driven marketing agency located in Brussels, Belgium. Semetis works with different types of businesses, from start- and scale-ups to blue-chip clients, to help them grow and accelerate the digital side of their business. Here’s what you’ll learn: To be successful, organizations need more data. More importantly, they need the right kind of solutions to interpret that data, and drive actionable innovation across their organization.

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Feature Flags vs. Feature Branches

Split

Which is a better approach to developing, testing, and delivering new code: feature flags, or feature branches? The answer lies in a paradox: we want to isolate the work of multiple developers so they can work in parallel but we also want to integrate their changes frequently to discover conflicts when they are fresh in mind and easier to resolve. Let’s ask a more powerful question: How can we safely decouple teams, freeing them to move at their own cadence, without giving up those gains in spee

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The Hardest Question SaaS CEOs and Leaders Have to Face Now

Gainsight

I don’t know about you but life these days is confusing. Every week is full of mixed signals. Case counts are dropping in some places. And they are flaring up in others. Therapies look promising. Until they don’t. The stock market is soaring. Yet unemployment is too. More than ever in the history of my 20+ year business career, I find myself asking the question “which way is up?

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Entity Resolution Checklist: What to Consider When Evaluating Options

Are you trying to decide which entity resolution capabilities you need? It can be confusing to determine which features are most important for your project. And sometimes key features are overlooked. Get the Entity Resolution Evaluation Checklist to make sure you’ve thought of everything to make your project a success! The list was created by Senzing’s team of leading entity resolution experts, based on their real-world experience.

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Digital Acceleration & Amplitude?s Funding Milestone

Amplitude

Despite these turbulent times, Amplitude has reached a milestone achieved by only.00006% of startups: After raising our Series E round, Amplitude has now joined the unicorn club. This is only one more step in a long journey, but one that could not have happened without the support and feedback from all of our customers and partners. The world has never before seen a shift in usage to digital products like what our customers are experiencing now.