Good Product Manager

SEPTEMBER 21, 2015

Understanding Buyer and User Needs: A Short Survey. One of the key elements underpinning any successful product, service or solution is that it addresses buyer and user needs. That is not a guarantee of success, but it is difficult to create and sustain a successful offering in the market that does not satisfy customer needs. Unfortunately, this is one area where organizations struggle.

Product Research 60

Product Research User Testing Customer Experience Product Management 60

svpg

SEPTEMBER 21, 2015

In my prior article I discussed my favorite alternative to conventional product roadmaps. That article seemed to strike a chord in people, and I received quite a bit of very positive feedback. However, I also received more than a few questions. This didn’t really surprise me because as I said in the article, this is not a minor topic. But in my back and forth with people, I realized that there were several common and often significant confusions, and sometimes, the discussions would expose

Roadmap 60

Roadmap Product Research User Testing Reporting Tools 60

Good Product Manager

SEPTEMBER 21, 2015

Understanding Buyer and User Needs: A Short Survey. One of the key elements underpinning any successful product, service or solution is that it addresses buyer and user needs. That is not a guarantee of success, but it is difficult to create and sustain a successful offering in the market that does not satisfy customer needs. Unfortunately, this is one area where organizations struggle.

Product Research 60

Product Research User Testing Customer Experience Product Management 60