Fri.Aug 17, 2018

article thumbnail

Your Ultimate Guide To Successful Usability Testing

UX Studio: Product Management

Here we’ll give you some guidelines and best practices, whether you’re just beginning to include usability testing in your processes or are setting out to up your usability testing game. Usability tests check if people can use a product. Duh. But what does “usable” mean? Steve Krug, author of Don’t Make Me Think, summed it up: “It really just means making sure that something works well: that a person of average ability and experience can use the thing—whether it’s a website, a toaster, or a revo

article thumbnail

Indistractable: How to Master the Skill of the Century by Nir Eyal

Mind the Product

Is the world more distracting than it used to be? It certainly seems that way. Not just when we’re walking down the street, but at work, and with our families and friends as well. Have you ever sat down at your desk to do some important work, but found yourself unable to escape email or Slack long enough to focus on the important task you said you wanted to do?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Persuasion Tips: Pre-Handle Objections

The Secret PM Handbook

(This is the third article in my Persuasion Tips series.). “Pre-handling objections” is about showing empathy for your audience. You put yourself in your audience’s shoes, figure out what they’re going to be worried about, and make sure you have answers to some of those worries. Pre-handle objections: Put yourself in your audience’s shoes, figure out what they’re going to be worried about, and make sure you address those worries.

article thumbnail

Shifting Markets, Shifting Strategy: Three Considerations

Product Management University

Shifting markets usually constitute a shift in product strategy for most organizations. For some, the current market climate presents a world of opportunity and for others it’s an exercise in survival. In either case, there are three key aspects of product strategy that matter most. The Playbook: 1. Target Market Focus. Your target markets drive every key decision in the organization.

Strategy 140
article thumbnail

Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

article thumbnail

Would-Be Product Manager’s Instruction Manual

Product Management Unpacked

People often describe a product manager as “CEO of the Product.” This sounds appealing, but the reality is that product managers don’t have a CEO’s level of authority over everyone who contributes to making a product successful. Being a product manager is actually more of a high-wire act — managing multiple disciplines and personalities — so you will need a cool head and a chill disposition.

More Trending

article thumbnail

Pseudo-Socialist Pricing

Pragmatic Marketing

Here is a fantastic and funny pricing situation from a friend. Hi Mark, I recently got my curb number repainted by an outfit that allows you to name your price. I thought you’d get a kick out of their complicated pseudo-socialist price list. FYI, I ended up ignoring all this and writing a check for $30. You may want to read their flyer, but you definitely want to read their yellow price list.

Banking 70
article thumbnail

Juggling with priorities

The Product Coalition

Product managers are playing both strategy and tactics. Strategically, you set the long-term goals that inform the roadmap. Tactically, you want to ensure your Agile team is following the roadmap and delivers as expected. And it seems all you need is to prepare the backlog, prioritize it, push into development and regularly follow up on the status and results.

article thumbnail

Inside RealtimeBoard’s team: How we use Jira Cards for visual management

Miro

Inside RealtimeBoard’s team: How we use Jira Cards for smart visual management From the very beginning of RealtimeBoard’s history, we knew that we wanted to create a tool that would help improve the communication of complex ideas and allow teams to work better together. Since these challenges are dominating the world of teamwork, our team […].

article thumbnail

A Better-Than-Nothing Framework For Validating Product Ideas

The Product Coalition

Photo by chuttersnap on Unsplash Validation is critical, but don’t let process kill a good idea too soon When you have an idea for a product or project, the following are the hardest questions to answer: Who is your product for? Why do these people need your product? Why are they going to specifically want your product? You have to do a lot to answer these questions, and the following framework won’t get you there, but it will put you on the right path and give you some structure as you start t

article thumbnail

Exploring PerfDog Whitepaper 2024: Unlock the Power of Performance Testing

Key Takeaways Robust Platform & Multi-System Support: Brief introduction to PerfDog's extensive compatibility across various operating systems and hardware platforms including Android, iOS, PC, gaming consoles and more. In-Depth Performance Metrics: Quick view of the extensive range of metrics for system, graphics and rendering, user experience, in-depth analysis, and more.

article thumbnail

This Week in Product: Aug. 17, 2018

ProductCraft

Every week, we’ll share a few highlights from the Week in Product – things that are interesting to PMs, UXers, designers, engineers, product marketers, and anyone who’s really into building software people love. Saw a really cool thing we missed? Send it to us, @ us, or comment on this post. Everyone Loves to Hate. The post This Week in Product: Aug. 17, 2018 appeared first on ProductCraft by Pendo.

article thumbnail

Bug Hunt Week

Roy Madden

The Mobile+AI Lab community is now 392 people strong! This move to a more open and transparent process has been extremely rewarding: we are collecting great ideas and getting instant feedback on some of the bolder changes we are exploring. ( See the detailed changelog below. ). We are also getting a lot of great bug reports. Thank you! Our focus over the past 10 days was to address those bugs and polish the new experience (including scrolling , navigation , views , mark-as-read options , and nig

article thumbnail

Convert your ad traffic with personalized landing pages

Intercom, Inc.

In advertising, a one size fits all strategy is too broad to be truly effective. One size ends up fitting none. If you drive all of your paid traffic to your homepage it’s likely you’re missing out on high intent conversion opportunities. As advertisers, we know who we’re serving ads to, so we have everything we need to create personalized experiences catered to our audiences’ interests, pain points and solutions.