Mon.Feb 12, 2018

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Learn and apply these leadership traits in an afternoon

Lead on Purpose

When you think about the leaders you respect and admire, you see qualities that make them great. This can be inspiring or disheartening, depending on your current state of mind.

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SaaS marketing 101: marketing for growth and survival

Intercom, Inc.

There’s one thing all wilderness survivors have in common: they didn’t get eaten by a bear. The only way to make sure your customers see your message is to understand their behaviors and mindset. There’s a strong parallel between surviving in the wild and starting a business. You’ll either find customers and get them to pay you, or your business will fail and your idea will die.

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Tom-Tom Erik Isaksen – Disrupt Yourself or Die

Mind the Product

Tom-Tom Erik Isaksen is the head of product, Norway, at Telia , a telecom service provider. He leads a department called Division X at Telia which creates next-generation concepts that are validated and adopted into the business lines. Speaking at Product Tank Oslo , he starts off saying: “Division X is building a whole new product in the engineering division.

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How Can Product Managers Get Kids To Buy Groceries?

The Accidental Product Manager

How to get millennials to buy groceries Image Credit: Britt-knee. If you were the product manager for a grocery store, you wouldn’t think that you’d have to worry about getting young people to come into your store and buy things, would you? I mean, we all need the food products that grocery stores sell. Traditionally people have always shopped for food the same way: they made up a list, they came to the store, and they bought everything that was on their list.

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From Developer Experience to Product Experience: How a Shared Focus Fuels Product Success

Speaker: Anne Steiner and David Laribee

As a concept, Developer Experience (DX) has gained significant attention in the tech industry. It emphasizes engineers’ efficiency and satisfaction during the product development process. As product managers, we need to understand how a good DX can contribute not only to the well-being of our development teams but also to the broader objectives of product success and customer satisfaction.

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TEI 163: Rookie mistakes in market research product managers must avoid – with Gerry Katz

Product Innovation Educators

Product managers can separate needs from solutions by asking the right questions in the right way. One of the skills you need as a product master is customer and market research. We explored this earlier with Gerry Katz in episode 071. It was an episode several listeners really appreciated and I have invited Gerry back to share more of his expert experience with market research.

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Create user manuals and training guides way faster than ever before

The Product Coalition

StepShot is a powerful and yet simple to use tool that enables you to create detailed step-by-step procedure guide or manual. This tool brings creating manuals to the new level, when each step of the procedure can be edited within one program and then the whole story bulk can be exported and saved as a document. Kevin William David interviewed Sasha Reminnyi , Founder at Stepshot to know more.