Product Management University

APRIL 7, 2018

When you combine strategic and tactical requirements, you can end up with a bowl of spaghetti or a layer cake. The layer cake approach makes the relationship between strategic and tactical requirements simple for everyone to understand and, believe it or not, a more appetizing dish for the masses. The Playbook: Define requirements using a layered approach to ensure high-fidelity context that makes the WHO, WHAT and WHY elements perfectly clear before you define the technical HOW product requirem

Roadmap 100

Roadmap Presentation Customer Feedback Strategy 100

Mironov Consulting

APRIL 7, 2018

I speak/write incessantly about the importance of product managers talking directly with their users and buyers (collectively “customers”), not mediated through Sales, Marketing, Customer Success, User Experience, or stray notes posted to Salesforce. Direct listening, learning, channeling, empathizing, understanding. Especially at enterprise software companies, though, I meet product managers who never interview any actual users of their products, and who only meet buyers during sale

User Testing 99

User Testing Customer Feedback Customer Experience Research Software 99