How To Justify Customer Research
The Product Coalition
SEPTEMBER 22, 2021
One of the biggest hurdles to doing customer research is convincing your stakeholders to say yes to it. You know you have knowledge gaps you have, and you know that talking to customers will yield insights, but your stakeholders can’t see the value. So, how do you justify doing customer research? Over the years, I’ve developed some techniques for justifying customer research that usually result in changing someone’s response from “ no , we don’t need to interview customers we know what we need”
Let's personalize your content