Piyanka Jain
FEBRUARY 7, 2020
A lesson in behavioral economics will tell you that consumers don’t always practice what they preach. So what better reason is there for product marketers to make testing a key phase in their product lifecycle? Unpeel the Facts Consider the unique predicament of KitchenApplianceCowboy and his Super Peeler. Q : Dear SuperAnalyticsMan , Our new and unique peeler was meant to revolutionize the world!
Mind the Product
FEBRUARY 7, 2020
As an agile product owner, you’re constantly trying to distinguish your products from the competition. Your secret weapon is your ability to prioritize your product backlog by business value, continuously. You’re well aware of this, but we would argue you could prioritize better. As a product owner, what are the first questions you ask yourself when you begin to prioritize your backlog by business value?
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Userpilot
FEBRUARY 7, 2020
Customer education should be one of your biggest priorities. Why? Because it improves customer retention and reduces churn. That’s every SaaS company’s dream, right? A study by Bain and Co. found that a mere 5% reduction in churn can lead to a profit increase of 25-125%. That’s a massive gain for a little amount of work. One of the biggest reasons that customers churn is that they don’t know how to use your product.
ProductCraft
FEBRUARY 7, 2020
How are your users interacting with your product? Where are they getting stuck? Which features are they using most frequently, and which are getting ignored? Product analytics can answer these key questions and many more. What is product analytics? Product analytics is a category of business intelligence software that captures and exposes usage patterns from.
Speaker: Scott Sehlhorst
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
freshtrax
FEBRUARY 7, 2020
SF Pitch Night 2020: Think Global, Pitch Local was a great night for up-and-coming startups to showcase their innovative ideas, products, and services. On January 31st, startups from the Bay Area and Japan shared their ideas in front of an audience of over 150 people. SF Pitch Night 2020 is a bridge between startups and like-minded individuals from the Bay Area and Japan.
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
NextBigWhat
FEBRUARY 7, 2020
The Rule of 40 is a popular heuristic to gauge the business health of a SaaS company. It asserts that a healthy SaaS company’s revenue growth rate and profit margins should sum to 40%+. Learn some of the key stats on capital efficiency from SAAS IPOs. More. The post Lessons on Capital Efficiency from 21 SaaS IPOs appeared first on NextBigWhat.
DemandMatrix
FEBRUARY 7, 2020
With advancement in technologies and infrastructure, enterprises are becoming client-centric hi-tech business houses. They are fully equipped with proactive and result oriented marketing strategies for their niche. Thanks to Technographics ! Because of which these organisations are able to track, assess and evaluate their existing as well as potential customers.
AB Tasty
FEBRUARY 7, 2020
Running an online store can be a highly lucrative business strategy. But despite its advantages, a downside is being unable to physically guide your customers through the buying process like in a brick-and-mortar shop. Not only do customers feel less obligated to follow through with online purchases, but there’s also no one to offset any […].
Michael J. Fordham
FEBRUARY 7, 2020
Very true, however I think these things often balance themselves out. We might go through a trend of minimalism on screen, and then the next trend will be including more data! Design trends tend to be cyclical ??
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
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