Mon.Dec 09, 2019

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Dear Sales, It’s Me… Your Product Manager

ProductPlan

Should a product manager accompany the sales rep to prospect meetings to demo the product? When a customer calls their account manager for support, should the rep pass that request on to the product manager? Should sales reps call a product manager anytime they have a technical question about the product? Every company is unique. But for most organizations, the answers to those questions should be no.

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Using the 3 T’s to Curate a Customer First Culture by Shyna Zhang

Mind the Product

In this ProductTank San Francisco talk, Shyna Zhang , shows us how product marketing and product management can combine to create a customer-focused culture. Watch the video to see Shyna’s talk in full. Or read on for an overview of her key points. A product marketing and product management marriage. The 3 T’s of customer obsession. A Product Marketing and Product Management Marriage.

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The fine line between appeasing your shareholders vs. your customers

Product Management and Strategic Marketing

Many of my fellow product management practitioners are often placed in a difficult situation where customers request certain features for their products, but the product manager's hands are tied. It's not that they don't care about the voice of their customers, rather management's vision is different. On one hand, senior management makes promises to Wall St. or the investors, which appeases the company's shareholders, but neglects the opinion of the customers.

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The Phenomenal Product Manager: Influencing Engineers – Part 3

280 Group

Read Part 1 of this article where we discuss Strategy One: Credibility and Part 2 where we discuss Strategy Two: Building Rapport. Strategy Three: Assessing Your Team and Adjusting. When working with your engineering team, you need to read the team you are dealing with and then adjust accordingly. Some of the scenarios you will encounter are listed in the chart below.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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How to Make Your Product Fail

The Product Guy

Thank you to everyone who attended the latest roundtable meet-up of The Product Group and discussed Product Fail (an exploration of how to make your product and product team fail) and debated Featured Product, Wami… And, also, thank you to our awesome sponsors who make everything possible…

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Good metrics to measure user retention in content apps

The Product Coalition

According to the latest report by Comscore, audiences around the world are spending more time online. Mobile minutes as a percentage of total online minutes has also been rising. India and APAC countries have shown significant growth in mobile news consumption. The share of mobile time spent on News is reaching historic levels in U.S. markets too. However, with the growing number of apps everyday and falling user retention rates , many content based apps face the challenge of rightly engaging th

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TEI 259: Become indistractable and get more done better – with Nir Eyal

Product Innovation Educators

Four steps for product managers to increase productivity and become fully present. Do you feel your time and attention being pulled in too many directions and what you want to get done is not getting done? I sure do. For me, focus has been getting more challenging as I am taking on new projects to help more product managers. I’ve needed to step back and do some meta work to better organize my time.

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User Empathy: what does it actually mean?

The Product Coalition

It’s an exciting time for people who are interested in things like Lean, Agile & Design Thinking, with so many resources freely available online. Most of the resources were created by really smart people who wanted to start movements that will change the world for the better, so they did what all leaders do?—?they made it catchy. If you want to rally people around an idea, you better make sure that idea fits in a bumper sticker.

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Nulab Drinking Code: Web & Mobile Development

Nulab

Sign up to become a NuSpace member and join our events in Singapore. Let it snow, let it snow… Or rain. In Singapore, we don’t really have winter or snow, but it’s raining almost every day nowadays, and temperatures are a cool 25 degrees Celsius. Despite the cold and wet weather, we had a cozy Nulab Drinking Code Singapore meetup on 5th December night, featuring the theme of web & mobile development. .

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Exploring PerfDog Whitepaper 2024: Unlock the Power of Performance Testing

Key Takeaways Robust Platform & Multi-System Support: Brief introduction to PerfDog's extensive compatibility across various operating systems and hardware platforms including Android, iOS, PC, gaming consoles and more. In-Depth Performance Metrics: Quick view of the extensive range of metrics for system, graphics and rendering, user experience, in-depth analysis, and more.

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Goals vs objectives and why you got it wrong

The Product Coalition

The difference between goals and objectives, and why it matters for your team Do you use the words goal and objective as interchangeable phrases when you talk with your team members or outline your company plans? Goals and objectives are often confused with each other, as they both describe desired outcomes and results that you or your company want to achieve.

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Joyeuses fêtes & Happy Holidays

Bain Public

Happy holidays and best wishes for the new year. From all of us at Bain Public. We took some time to look at which Bain Public stories you?—?our clients, followers and supporters ?—?found the most interesting in 2019. After all, the topics you engage with are a signal to us of which Product Management articles are most useful and important today. We have really enjoyed bringing you constructive and atypical Product Management research, practical work advice, and analysis.

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A True Product Leader Serves His Customers

The Product Coalition

Only be a servant approach to your clients you can achieve true mastery in product leadership. Continue reading on ProductCoalition.com ».

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How To Never Be Surprised By A Customer (Or Prospect) Again

Gainsight

At times it can feel like Sales and Post-Sales teams have nothing in common. But there’s one thing that both sides of the house can always agree on: they hate surprises. If you’re a Sales rep that has been working to sell a prospect for six months only for them to vanish off the face of the Earth, you’re going to be left wondering what happened. If you’re a Customer Success Manager (CSM) responsible for a long-term account that has been nothing but successful and showing great customer health on

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Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

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Introducing Innovators: Behind the Product

Mixpanel

Ever wonder how leaders in some of the top companies around the world use data and analytics to grow their businesses and gain a competitive edge in the market? Today, we launch Innovators: Behind the Product —a collection of personal stories, anecdotes and insights from leading executives across a wide swath of industries. Followers of the series will learn about the challenges these executives faced, frameworks they used, and their ideas and philosophies on innovating at every step.

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Is Running CRO Experiments Complicated?

AB Tasty

Are you secretly wondering if conversion rate optimization is going be more of a headache than it's worth? Let's bust that myth! This article was originally posted on AB Tasty as Is Running CRO Experiments Complicated?

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How do UX professionals view conversion optimisation?

UXCam Bluespace

A Matter Of Interpretation? Conversion Optimisation According To The Pros.

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ONE THING on OKRs Backwards

Product Culture

"The biggest issue with OKRs is sometimes they are created backwards. Teams start with 'What's on our backlog? OK, perfect. Let's put that on our OKRs.'" That's my friend Shobhit Chugh, Google Product Manager. Objectives and Key Results are a simple system for aligning teams around common objectives. OKRs are hot right now, but there are caveats, as Shobhit mentions.

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Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.

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Session Recording: The Full Guide for 2020

UXCam Bluespace

Everything you need to know about Session Recording.

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Moving from “Quick-Fix Usability” to “Product-Shaping Usability” at Dropbox

dscout People Nerds

If you want to be really thorough with your evaluative research—run your usability tests over weeks, not hours. .

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Release Notes: November 2019

Amplitude

Directly share an analysis with other Amplitude users. Available for all customers. We’re always looking to build easier, more intuitive ways for you to share your Amplitude analyses within and across teams. In addition sharing chart links easily within your organization, as well as creating and sharing public links for individuals who don’t use Amplitude, you can now directly share your analyses with multiple Amplitude users at the same time without leaving the product.

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6 Behavioral Targeting Success Stories (and How You Can Copy Them)

AB Tasty

Behavioral targeting is defined as “a marketing technique that segments audiences based on behaviors rather than just demographic parameters.” Simply put, website owners can use the data collected from user behavior to create profiles and hyper-target future advertising at specific groups of customers. A relatively new technique, behavioral targeting allows brands and marketers to engage […].

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7 Pitfalls for Apache Cassandra in Production

Apache Cassandra is an open-source distributed database that boasts an architecture that delivers high scalability, near 100% availability, and powerful read-and-write performance required for many data-heavy use cases. However, many developers and administrators who are new to this NoSQL database often encounter several challenges that can impact its performance.

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Breaking the Shop and Marketplace Conundrum

The Product Coalition

How to find the right platform to scale your e-commerce business For those who had lived long enough to witness how e-commerce evolved through the ages of blog shops to eBay and then the Amazon today, whether big or small brands, the quixotic quest to dominate the Internet seems to have fizzled out into a classic battle on search and social channels.

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5 Website Optimization Tools that Every Marketer Needs

AB Tasty

A fully optimized website is imperative if you want to rank in the search results, attract website visitors, and generate leads or revenue. . This article was originally posted on AB Tasty as 5 Website Optimization Tools that Every Marketer Needs.

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What is a VPN, and do I need one?

The Product Coalition

Is it the ultimate stealth technology, or just another gimmick? Time to find out with Practicum by Yandex. You’ll typically hear VPNs discussed in two contexts: Internet freedom and corporate security. In the first case, a VPN serves as a kind of tunnel that helps you browse the Internet as if you were in another country. In the second case, a VPN becomes a tunnel in reverse: you can browse the Internet from anywhere in the world, but as if you were sitting in your office.

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Product Managers Ponder How To Market An Unwanted Product

The Accidental Product Manager

Adult diapers are not what anyone wants, but more and more people need them. Image Credit: SCA Svenska Cellulosa Aktiebolaget. Sigh. As product managers we all would like to think of ourselves as being the person who is in charge of a cool product like Facebook or the iPhone. However, the world is filled with other products that need the help of product managers and so who’s to say what product we will eventually be put in charge of?

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Platform Product Management Beyond Features: Introducing B-MAP for Platform Ecosystem Success

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.