Mon.Dec 09, 2019

Dear Sales, It’s Me… Your Product Manager

ProductPlan

Should a product manager accompany the sales rep to prospect meetings to demo the product? When a customer calls their account manager for support, should the rep pass that request on to the product manager? Should sales reps call a product manager anytime they have a technical question about the product? Every company is unique. But for most organizations, the answers to those questions should be no.

Demo 52

Using the 3 T’s to Curate a Customer First Culture by Shyna Zhang

Mind the Product

In this ProductTank San Francisco talk, Shyna Zhang , shows us how product marketing and product management can combine to create a customer-focused culture. Watch the video to see Shyna’s talk in full. Or read on for an overview of her key points. A product marketing and product management marriage. The 3 T’s of customer obsession. A Product Marketing and Product Management Marriage. Product marketing and product management today should be very customer-centric.

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The fine line between appeasing your shareholders vs. your customers

Product Management and Strategic Marketing

Many of my fellow product management practitioners are often placed in a difficult situation where customers request certain features for their products, but the product manager's hands are tied. It's not that they don't care about the voice of their customers, rather management's vision is different. On one hand, senior management makes promises to Wall St. or the investors, which appeases the company's shareholders, but neglects the opinion of the customers.

The Phenomenal Product Manager: Influencing Engineers – Part 3

280 Group

Read Part 1 of this article where we discuss Strategy One: Credibility and Part 2 where we discuss Strategy Two: Building Rapport. Strategy Three: Assessing Your Team and Adjusting. When working with your engineering team, you need to read the team you are dealing with and then adjust accordingly.

More Effective Agile Leadership

Speaker: Steve McConnell, CEO, Construx Software

In this talk, Steve McConnell, CEO of Construx Software, distills hundreds of companies’-worth of real-world experience into the proven Agile leadership practices that work best. Steve will seamlessly thread together traditional approaches, early Agile approaches, modern Agile approaches, and the principles and context that underlie them all—creating an invaluable resource for Agile leaders, their teams, and their organizations.

TEI 259: Become indistractable and get more done better – with Nir Eyal

Product Innovation Educators

Four steps for product managers to increase productivity and become fully present. Do you feel your time and attention being pulled in too many directions and what you want to get done is not getting done? I sure do.

Books 79

More Trending

What is a VPN, and do I need one?

The Product Coalition

Is it the ultimate stealth technology, or just another gimmick? Time to find out with Practicum by Yandex. You’ll typically hear VPNs discussed in two contexts: Internet freedom and corporate security.

How To Never Be Surprised By A Customer (Or Prospect) Again

Gainsight

At times it can feel like Sales and Post-Sales teams have nothing in common. But there’s one thing that both sides of the house can always agree on: they hate surprises.

A True Product Leader Serves His Customers

The Product Coalition

Only be a servant approach to your clients you can achieve true mastery in product leadership. Continue reading on ProductCoalition.com ». management product startup leadership servant-leadership

Introducing Innovators: Behind the Product

Mixpanel

Ever wonder how leaders in some of the top companies around the world use data and analytics to grow their businesses and gain a competitive edge in the market?

Win the Digital Transformation Game with the Product Mindset

Speaker: David DeWolf, Founder and CEO, 3Pillar Global

No matter what your idea is, no matter how good it is, and no matter how well you know your market, 3 out of 4 digital initiatives do not succeed. To better understand how to win, we should first understand why we’re failing. In this webinar, David DeWolf will share his experiences and lessons learned to help you succeed in playing the “product” game, instead of the “IT” game.

Good metrics to measure user retention in content apps

The Product Coalition

According to the latest report by Comscore, audiences around the world are spending more time online. Mobile minutes as a percentage of total online minutes has also been rising. India and APAC countries have shown significant growth in mobile news consumption.

Is Running CRO Experiments Complicated?

AB Tasty

Are you secretly wondering if conversion rate optimization is going be more of a headache than it's worth? Let's bust that myth! This article was originally posted on AB Tasty as Is Running CRO Experiments Complicated? Conversion Optimization

User Empathy: what does it actually mean?

The Product Coalition

It’s an exciting time for people who are interested in things like Lean, Agile & Design Thinking, with so many resources freely available online.

Nulab Drinking Code: Web & Mobile Development

Nulab

Sign up to become a NuSpace member and join our events in Singapore. Let it snow, let it snow… Or rain. In Singapore, we don’t really have winter or snow, but it’s raining almost every day nowadays, and temperatures are a cool 25 degrees Celsius.

Innovate Faster with Metrics that Matter

Tracking the right metrics is crucial to innovating your products and growing your business. Written by Mixpanel’s Director of Analytics Strategy, Fatih Koca, get the tools, insights, and framework top companies use to define their product metrics.

Goals vs objectives and why you got it wrong

The Product Coalition

The difference between goals and objectives, and why it matters for your team Do you use the words goal and objective as interchangeable phrases when you talk with your team members or outline your company plans?

How do UX professionals view conversion optimisation?

UXCam Bluespace

A Matter Of Interpretation? Conversion Optimisation According To The Pros. Insights UI/UX Design

UX 59

Breaking the Shop and Marketplace Conundrum

The Product Coalition

Session Recording: The Full Guide for 2020

UXCam Bluespace

Everything you need to know about Session Recording. App Analytics Session Replay UI/UX Design

UX 52

BI Buyers Guide: Embedding Analytics in Your Software

The business intelligence market has exploded. And as the number of vendors grows, it gets harder to make sense of it all. Learn how to decide what features you need and get an evaluation framework for every technical and non-technical requirement you could imagine.

Moving from “Quick-Fix Usability” to “Product-Shaping Usability” at Dropbox

dscout People Nerds

If you want to be really thorough with your evaluative research—run your usability tests over weeks, not hours.

6 Behavioral Targeting Success Stories (and How You Can Copy Them)

AB Tasty

Behavioral targeting is defined as “a marketing technique that segments audiences based on behaviors rather than just demographic parameters.”

Product Managers Ponder How To Market An Unwanted Product

The Accidental Product Manager

Adult diapers are not what anyone wants, but more and more people need them. Image Credit: SCA Svenska Cellulosa Aktiebolaget. As product managers we all would like to think of ourselves as being the person who is in charge of a cool product like Facebook or the iPhone.

5 Website Optimization Tools that Every Marketer Needs

AB Tasty

A fully optimized website is imperative if you want to rank in the search results, attract website visitors, and generate leads or revenue. . This article was originally posted on AB Tasty as 5 Website Optimization Tools that Every Marketer Needs. Conversion Optimization

Architect Your Organization for Effectiveness, Productivity, and Joy

Speaker: Ron Lichty, Consultant: Interim VP Engineering, Ron Lichty Consulting, Inc.

As a senior software leader, you likely spend more time working on the architecture of your systems than the architecture of your organization. Yet, structuring our teams and organizations is a critical factor for success. In fact, the impact of software architecture parallels the impact of organizational structure. We are excited to welcome Ron Lichty, co-author of a seminal book on managing software teams and a well-known speaker, he’ll speak to organizing for effectiveness, productivity and joy.

Release Notes: November 2019

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