Mon.Dec 09, 2019

Dear Sales, It’s Me… Your Product Manager


Should a product manager accompany the sales rep to prospect meetings to demo the product? When a customer calls their account manager for support, should the rep pass that request on to the product manager? Should sales reps call a product manager anytime they have a technical question about the product? Every company is unique. But for most organizations, the answers to those questions should be no.

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Using the 3 T’s to Curate a Customer First Culture by Shyna Zhang

Mind the Product

In this ProductTank San Francisco talk, Shyna Zhang , shows us how product marketing and product management can combine to create a customer-focused culture. Watch the video to see Shyna’s talk in full. Or read on for an overview of her key points. A product marketing and product management marriage. The 3 T’s of customer obsession. A Product Marketing and Product Management Marriage. Product marketing and product management today should be very customer-centric.

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The fine line between appeasing your shareholders vs. your customers

Product Management and Strategic Marketing

Many of my fellow product management practitioners are often placed in a difficult situation where customers request certain features for their products, but the product manager's hands are tied. It's not that they don't care about the voice of their customers, rather management's vision is different. On one hand, senior management makes promises to Wall St. or the investors, which appeases the company's shareholders, but neglects the opinion of the customers.

The Phenomenal Product Manager: Influencing Engineers – Part 3

280 Group

Read Part 1 of this article where we discuss Strategy One: Credibility and Part 2 where we discuss Strategy Two: Building Rapport. Strategy Three: Assessing Your Team and Adjusting. When working with your engineering team, you need to read the team you are dealing with and then adjust accordingly.

From Build to Buy: The Path to Better Analytics for Your Application

Speaker: Ardeshir Ghanbarzadeh, Senior Product Marketing Manager, Logi Analytics

Making the transition from building your analytics in-house to investing in a third-party embedded solution can be complicated.Watch this webinar with Ardeshir Ghanbarzadeh, Senior Product Marketing Manager at Logi Analytics, for tips on making the transition as smooth as possible, and getting on the right path to better analytics for your app!

TEI 259: Become indistractable and get more done better – with Nir Eyal

Product Innovation Educators

Four steps for product managers to increase productivity and become fully present. Do you feel your time and attention being pulled in too many directions and what you want to get done is not getting done? I sure do.

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More Trending

A True Product Leader Serves His Customers

The Product Coalition

Only be a servant approach to your clients you can achieve true mastery in product leadership. Continue reading on ». management product startup leadership servant-leadership

How To Never Be Surprised By A Customer (Or Prospect) Again


At times it can feel like Sales and Post-Sales teams have nothing in common. But there’s one thing that both sides of the house can always agree on: they hate surprises.

Good metrics to measure user retention in content apps

The Product Coalition

According to the latest report by Comscore, audiences around the world are spending more time online. Mobile minutes as a percentage of total online minutes has also been rising. India and APAC countries have shown significant growth in mobile news consumption.

Introducing Innovators: Behind the Product


Ever wonder how leaders in some of the top companies around the world use data and analytics to grow their businesses and gain a competitive edge in the market?

The North Star Playbook

Every product needs a North Star. In this guide, we will show you the metrics product managers need to tie product improvements to revenue impact. If you are looking for a more-focused, less-reactive way to work, this guide is for you.

User Empathy: what does it actually mean?

The Product Coalition

It’s an exciting time for people who are interested in things like Lean, Agile & Design Thinking, with so many resources freely available online.

Is Running CRO Experiments Complicated?

AB Tasty

Are you secretly wondering if conversion rate optimization is going be more of a headache than it's worth? Let's bust that myth! This article was originally posted on AB Tasty as Is Running CRO Experiments Complicated? Conversion Optimization

Goals vs objectives and why you got it wrong

The Product Coalition

The difference between goals and objectives, and why it matters for your team Do you use the words goal and objective as interchangeable phrases when you talk with your team members or outline your company plans?

How do UX professionals view conversion optimisation?

UXCam Bluespace

A Matter Of Interpretation? Conversion Optimisation According To The Pros. Insights UI/UX Design

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How to Choose the Best Embedded Analytics Solution to Modernize Your Application

If you are looking to modernize your application to improve competitiveness, then one of the quickest wins you can have is to embed sophisticated analytics that will wow your existing and prospective customers.

Breaking the Shop and Marketplace Conundrum

The Product Coalition

Nulab Drinking Code: Web & Mobile Development


Sign up to become a NuSpace member and join our events in Singapore. Let it snow, let it snow… Or rain. In Singapore, we don’t really have winter or snow, but it’s raining almost every day nowadays, and temperatures are a cool 25 degrees Celsius.

ONE THING on OKRs Backwards

Product Culture

"The biggest issue with OKRs is sometimes they are created backwards. Teams start with 'What's on our backlog? OK, perfect. Let's put that on our OKRs.'" That's my friend Shobhit Chugh, Google Product Manager. Objectives and Key Results are a simple system for aligning teams around common objectives. OKRs are hot right now, but there are caveats, as Shobhit mentions. I go into how product teams can best use OKRs in an article on ProductCuture. Agree? Disagree? Tell me a story.

Joyeuses fêtes & Happy Holidays

Bain Public

Happy holidays and best wishes for the new year. From all of us at Bain Public. We took some time to look at which Bain Public stories you?—?our our clients, followers and supporters ?—?found found the most interesting in 2019.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Session Recording: The Full Guide for 2020

UXCam Bluespace

Everything you need to know about Session Recording. App Analytics Session Replay UI/UX Design

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Moving from “Quick-Fix Usability” to “Product-Shaping Usability” at Dropbox

dscout People Nerds

If you want to be really thorough with your evaluative research—run your usability tests over weeks, not hours.

What is a VPN, and do I need one?

The Product Coalition

Is it the ultimate stealth technology, or just another gimmick? Time to find out with Practicum by Yandex. You’ll typically hear VPNs discussed in two contexts: Internet freedom and corporate security.

Product Managers Ponder How To Market An Unwanted Product

The Accidental Product Manager

Adult diapers are not what anyone wants, but more and more people need them. Image Credit: SCA Svenska Cellulosa Aktiebolaget. As product managers we all would like to think of ourselves as being the person who is in charge of a cool product like Facebook or the iPhone.

The Product Manager's Guide to Retention

This book walks through multiple aspects of retention, including why it’s so important, how to best measure it, and how to set goals for the different stages of retention. It also provides strategies for improving retention across the customer journey.

6 Behavioral Targeting Success Stories (and How You Can Copy Them)

AB Tasty

Behavioral targeting is defined as “a marketing technique that segments audiences based on behaviors rather than just demographic parameters.”

Release Notes: November 2019


Directly share an analysis with other Amplitude users. Available for all customers. We’re always looking to build easier, more intuitive ways for you to share your Amplitude analyses within and across teams.

5 Website Optimization Tools that Every Marketer Needs

AB Tasty

A fully optimized website is imperative if you want to rank in the search results, attract website visitors, and generate leads or revenue. . This article was originally posted on AB Tasty as 5 Website Optimization Tools that Every Marketer Needs. Conversion Optimization