Mon.Aug 17, 2020

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3 Reasons You Don’t Need a Sales Discovery Document for Every Product

Product Management University

Do you recommend a sales discovery document for each product? 3 Reasons You Don’t Need a Sales Discovery Document for Every Product. 1. Objection, Your Honor…Leading the Witness. We already know what problems our product solves and it’s safe to assume every buyer has the majority of them! The bigger question is why are they so important now?

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TEI 296: Better product testing – with Luke Freiler

Product Innovation Educators

What product managers need to know about customer validation and alpha, beta, and delta testing. Product testing is about more than determining if a product functions properly or not. A larger perspective, and one that our guests shares is Customer Validation. We discuss how to use the various types of product tests, including alpha, beta, and delta tests, to judge product performance, customer satisfaction, and areas for improvement.

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How to be a Successful Product Owner, by Ninon Laforce

Mind the Product

In this ProductTank Toronto talk, Ninon Laforce, then of Bluecat, provides us with some of the key skills and techniques needed to become a product owner. Her key points include: What is a product owner Becoming a great product owner The responsibilities and challenges of a product owner What is a Product Owner A product owner addresses [.]. Read More.

Agile 102
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Aligning Your Roadmap Themes to the Customer Journey

ProductPlan

Much has been written over the last few years on the idea of the featureless roadmap , which challenges product teams to present their plans grounded more in strategic vision – or by themes – rather than a laundry list of specific features. ProductPlan alone has several articles on the subject that demonstrate the many virtues of this outcome-focused approach.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Business Cases Are Stories About Money

Mironov Consulting

Last week, I had three separate conversations with VPs of Product about business cases… initially framed as “do you have a template we should use so that our team can prioritize big investments?” Unpacking this, it became clear that their product teams wanted to jump straight into generating numbers and spreadsheets to present to executives, but were unclear about the highest-level objectives of their various investments.

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5 Things I Learned From Discussing Customer Success With 5 Public Company Exec Teams

Gainsight

2020 has been a time machine for all aspects of life. We’ve been catapulted forward in terms of e-commerce activity, food delivery, telemedicine, online education, and much more. In the Customer Success world, as one CS exec told me recently, it’s become clear that “this is our moment.” With new business sales slowing and clients needing more help than ever, Customer Success has proven to be existential in 2020.

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Product Managers And The Problem With Cannabis

The Accidental Product Manager

The problem with cannabis is that it tastes really, really bad Image Credit: Katheirne Hitt. I can only speak for myself, but if I was a product manager who was put in charge of a marijuana product, I would be very, very happy. Think about it, what does every product manager want: we want our customers to want our product. When it comes to the product development definition for marijuana, there is no question that it is a very popular product.

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How to Accelerate Your Digital Marketing Funnel with Customer Data

Amplitude

As modern, data-driven marketers, we know how to run A/B tests and create segments using demographic and firmographic information about our customers. But there is an oft-overlooked data treasure trove beyond the acquisition stage and beyond your CRM — behavioral data. Behavioral data is information about how your customers use your product and it can supercharge your digital marketing funnel.

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Mentorship Resources for Product Managers

ProductCraft

Many product management professionals would like to get involved in mentorship, whether as a mentor or as a mentee. However, getting started can be challenging. How do you select the right person to mentor, or to mentor you? Where do you even start to look? While there’s plenty of advice out there building an effective. Read more » The post Mentorship Resources for Product Managers appeared first on ProductCraft by Pendo.

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Exploring PerfDog Whitepaper 2024: Unlock the Power of Performance Testing

Key Takeaways Robust Platform & Multi-System Support: Brief introduction to PerfDog's extensive compatibility across various operating systems and hardware platforms including Android, iOS, PC, gaming consoles and more. In-Depth Performance Metrics: Quick view of the extensive range of metrics for system, graphics and rendering, user experience, in-depth analysis, and more.

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How to Engage Your Target Customer with Cohort Marketing

Amplitude

Your marketing campaigns and your product are the tools to building strong customer relationships at scale. Your audience has different needs and preferences, so you don’t want to send them all the same marketing campaign. Consumers don’t feel special or understood when they’re served with a one-size-fits-all campaign. (Why do you think Gmail created the promotions folder?

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[Case Study] How To Use Technology for Digital Screening and Patient Data Collection

Arkenea

Easy availability of patient data to the physicians has proven to reduce the cycle time, improve the efficiency of healthcare delivery, and contribute to the value during each patient visit. Relying on traditional patient data collection mechanisms such as paper-based forms and questionnaires only adds inefficiencies to the care process. Using antiquated and legacy systems […].

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Mobile App Tracking: Best Tools 2020

UXCam Bluespace

The best tracking tools for mobile apps.

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How to Accelerate Your Digital Marketing Funnel with Customer Data

Amplitude

As modern, data-driven marketers, we know how to run A/B tests and create segments using demographic and firmographic information about our customers. But there is an oft-overlooked data treasure trove beyond the acquisition stage and beyond your CRM — behavioral data. Behavioral data is information about how your customers use your product and it can supercharge your digital marketing funnel.

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Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

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Startup Sidekick – Building and Maintaining Culture on Remote Teams

Modus Create

I was really excited to chat with longtime friend and serial entrepreneur, Anil Hemrajani , about building culture as a remote team on his Startup Sidekick podcast. In addition to the myriad of resources Modus Create has been cranking out since the onset of the COVID crisis ( working from home with kids , transitioning to a remote workforce , remote team resources , and more ), it was great to discuss more than the logistics side of remote, and dive into some of our lessons learned for building

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Firebase Review 2020 – An Honest Opinion

UXCam Bluespace

Find out if Firebase is worth it.

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Not investing in localization is costing you more than you think

Intercom, Inc.

For many companies, the word localization typically prompts two thoughts: it’s costly, and it’s time-consuming. Localizing a product for international expansion means making all aspects of that product accessible to the market you’re looking to enter – from language translation and adapting product UX to offering multilingual customer support, and beyond.