Can Product Culture Save Media? by Anita Zielina
Mind the Product
JULY 12, 2019
Anita Zielina’s keynote at this year’s MTP Engage Hamburg addresses the question of whether “product culture” can save the media industry. Anita, who is director of innovation and leadership at the Craig Newmark Graduate School of Journalism at CUNY, focuses on the underlying problem of how to change organizations that do not want to change and she shares exciting insights into the challenges of digital transformation at publishing houses, challenges which could easily apply to other not-y
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