Mon.Jul 29, 2019

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To build delightful products, focus on your customer’s problem, not the solution

ProductBoard

Written by Brian Crofts, Chief Product Officer at Pendo, for our ebook, The Path to Product Excellence: Stories and Advice From the Field. Show me a delightful, incredible product—something that inspires fandom in its users, and I’ll show you something that solves a big, hairy problem. Users talk about elegance, simplicity, and moments of delight when advocating for a product, but if you dig down.

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TEI 240 Flashback: Understand What Customers Need Before Developing a Product – with Tony Ulwick

Product Innovation Educators

Jobs-to-be-Done is what Outcome-Driven Innovation is all about. During the month of July, 2019, I’m sharing some of the most favorite and valuable discussions from the first 100 interviews. If you haven’t come across this one yet, it will make you a better communicator! It was originally episode 055. — In this episode, I’m talking with the creator of an entire category of product innovation – one that significantly changed how I think about the process of innovation.

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6 Product Positioning Strategies Misconceptions in a SaaS Business (and What You Can Do About Them)

Userpilot

When I started my first business 6 years ago (which has miraculously survived until this day) I didn’t even have a clue what “market or product positioning or product positioning strategies” were. I was a linguistics graduate who needed money, so I started a generic ‘translation services agency’ business. If you’re wondering where’s SaaS?

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Thinking in Bets by Annie Duke

Sachin Rekhi

I was first introduced to Annie Duke's concepts in a recent podcast with Stewart Butterfield interviewing Ben Horowitz and Marc Andreessen on the 10th anniversary of A16Z. In the interview Stewart asks Marc about any mistakes he believed he had made building A16Z. Marc starts off by referring to Annie Duke's work and the concept of resulting, which is the tendency to equate the quality of a decision with the quality of its outcome, which is a risky and incorrect thing to do with any decision tha

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Get Better Network Graphs & Save Analysts Time

Many organizations today are unlocking the power of their data by using graph databases to feed downstream analytics, enahance visualizations, and more. Yet, when different graph nodes represent the same entity, graphs get messy. Watch this essential video with Senzing CEO Jeff Jonas on how adding entity resolution to a graph database condenses network graphs to improve analytics and save your analysts time.

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From Zero to IPO: How Growth Needs to Evolve at Every Startup Stage

First Round Review

There's no one-size-fits-all growth advice. Brian Rothenberg, former VP of Growth at Eventbrite, breaks down the three broad phases of the startup lifecycle. For each phase, he identifies key targets that startups should aim for to kick their growth strategy to the next level.

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How to not screw up your product launch:spend some time thinking about the go to market plan in…

The Product Coalition

How to not screw up your product launch:spend some time thinking about the go to market plan in advance Every product team aspires to ship awesome products. My hypothesis is that a rigorous product development process is the main controllable ingredient to this. A tool that has been helpful as I think about this with my team is a specific product process (diagram above) with various documents depending on the stage of the product.

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How to Start a Bank from Scratch by Megan Caywood

Mind the Product

Traditionally, the banking industry has been slow to innovate. It often delivers a user experience that leaves much to be desired. In this ProductTank London talk Megan Caywood, then Chief Platform Officer at Starling Bank, explains how the bank has challenged the status quo by introducing a current account that is entirely digital and tailored to the smartphone generation.

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How to Incorporate Product Analytics into Scrum

The Product Coalition

The highest performance products combine quantitative and qualitative information on a regular if not daily basis to inform decisions and make constant changes. The high-performance teams developing these products succeed because they’ve developed disciplines that make product analytics part of their agile rituals. Many teams say they’re taking a similar approach but on closer inspection they don’t give enough time or attention to their product analytics and are really acting on instinct rather

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Finding a Mentor at Every Stage of Your Product Career

ProductCraft

When’s the last time you had a mentor in your product career? A mentor can help you get to that next step of your career in the ever-changing and evolving product management industry. Seventy-one percent of Fortune 500 companies have mentorship programs in place to help ensure individuals are building up their professional skills. I’ve. Read more » The post Finding a Mentor at Every Stage of Your Product Career appeared first on ProductCraft by Pendo.

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Understanding User Needs and Satisfying Them

Speaker: Scott Sehlhorst

We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.

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Remote Product Management

The Product Coalition

Product managers act as the glue between multiple cross-functional teams and effective communication is the foundation of their success; from here the general sense that product managers can’t do their job productively unless they are co-located with their teams. I definitely believe that it’s harder to work as product manager remotely, compared to other roles, but I also believe that it is possible if supported by proper organizational measures, company culture, and tools.

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How to Write an Irresistible Email Subject Line That Boosts Open Rates

AB Tasty

Your email subject line is the make or break aspect of your marketing email. Make sure to get it right with these tips. This article was originally posted on AB Tasty as How to Write an Irresistible Email Subject Line That Boosts Open Rates.

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Crate and Barrel Product Managers Learn To Be Social

The Accidental Product Manager

Product managers learn to embrace the digital age Image Credit: Dave Dugdale. Crate and Barrel sells a lot of furniture. They are now faced with the age old question of how best to get their furniture noticed by their potential customers. In the past, the firm relied on what had always worked for them: still photographs. However, lately that has all changed.

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The Business of Software Review – All New Talks from 2019 So Far

Business of Software Conference

17 Talks From Seasoned Entrepreneurs. At every Business of Software Conference we record the talks so that you, the great people of the internet, can join in the feast of learning that our attendees get to gorge themselves upon. We release new talks regularly right here on our blog. Below, you’ll find the 17 videos we’ve published so far this year.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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How We Use a Paywall to Increase Free Trial Conversions

Gainsight

So your free trial period is up… what happens next? Earlier this quarter we introduced the option to evaluate our Gainsight PX offering by starting a 15-day free trial. A huge driver for our free trial was feedback from our prospects and customers. They preferred to evaluate software by trying it themselves before buying it. This is on point with industry trends—free trial experiences are the second most effective way to gain customer trust —so we set out to deliver the best experience possible.

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Introducing New Reports

AB Tasty

Our new, enhanced reporting feature ensures marketing and product teams have all the data needed to confidently make decisions and. Read more. This article was originally posted on AB Tasty as Introducing New Reports.

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What Product Can Learn From Growth Teams

ProductCraft

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How Insurance Companies Can Use Tech to Better Service Their Clients and Agents

Innovatemap

Technology flows and ebbs with the changing times and changing preferences. Many different industries have picked up on evolving consumer trends that have been driven by technology, and have altered their internal practices and external resources to better serve both internal and external groups. Insurance is one industry that has been slow to adopt strategic technology.

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Exploring PerfDog Whitepaper 2024: Unlock the Power of Performance Testing

Key Takeaways Robust Platform & Multi-System Support: Brief introduction to PerfDog's extensive compatibility across various operating systems and hardware platforms including Android, iOS, PC, gaming consoles and more. In-Depth Performance Metrics: Quick view of the extensive range of metrics for system, graphics and rendering, user experience, in-depth analysis, and more.

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Trust Paid Forward

Lead on Purpose

Establishing A Good (and Mutually Beneficial) Business Relationship With Your Employees From a leader’s point of view, there are three basic things that compose a functional relationship: Command, control, and communication.

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The Foundations of a Great Digital Product

Innovatemap

Learn the three key components to building a great digital product, and see some real life examples of these components applied to products we use every day. There are plenty of good products in the world, but if you want to build a great product you need to understand these components to build the right foundation. Listen now to hear Executive Product Partner Lacey Lavies break down the foundations of great product, and what that means for your product research, prioritization, and roadmap.

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12 Login Screen Examples For Mobile Apps

UXCam Bluespace

Get inspired by the login screens of successful apps.

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Three Ways Financial Firms Can Build Trust with a Better Website Experience

Innovatemap

Money can be an uncomfortable topic of conversion for most people. They can be apprehensive, confused, and a little embarrassed, but it is also one of the most important conversations they’ll have in their life. The financial firm that can combat those feelings and instill a sense of security in their customers will be the one that wins business. Since most financial firms follow similar models, this differentiator can make or break a business.

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Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

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Test first, code second: a webinar forproduct managers

UserTesting

Learn how top product managers at companies like Facebook and Box are using rapid prototyping, customer feedback, and human insight to fuel critical product decisions. During product planning and design, there’s a chance that you’ll encounter guesswork, engineering rework, and … The post Test first, code second: a webinar for<br>product managers appeared first on UserTesting Blog.

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Two of the Most Common Mistakes Product Teams Still Make

The Product Coalition

I’ve been focusing on the question: Why are the products that we build not better? What are the things that prevent us from building great product teams? And I still see two big mistakes. The first one is one I’ve seen for a long time. The second is a bit newer. Feature creep is still a problem. Most of the products we use have way too many features, and most of them are there because the product or tech team couldn’t figure out what they needed to build next to solve problems for their customer