Piyanka Jain

JANUARY 31, 2020

Feature Engineering?—?Hypothesis-driven vs. ML-driven I was talking to a CTO of a Fortune 100 bank this morning and we got talking about feature engineering in AI/ML models. With the advent of ML and AI, many believe that the statistical methods of feature engineering are redundant. For example, in the case of a supervised classification 0/1 problem, many use LASSO now to identify features of importance instead of using the correlation matrix (stat approach).

Engineering 170

Engineering CTO Data Visualization Banking 170

Mind the Product

JANUARY 31, 2020

In this blog post, I’ll explain why product managers need to solve user problems in a way that offers a great experience and makes them feel as though they’re understood. At the start of my career as a product manager, I came across a quote from Daniel Pink that has stuck with me over the years: Believe it or not, many people don’t care how awesome your product is.

Customer Experience 161

Customer Experience User Testing Research Software Finance 161

Piyanka Jain

JANUARY 31, 2020

Feature Engineering?—?Hypothesis-driven vs. ML-driven I was talking to a CTO of a Fortune 100 bank this morning and we got talking about feature engineering in AI/ML models. With the advent of ML and AI, many believe that the statistical methods of feature engineering are redundant. For example, in the case of a supervised classification 0/1 problem, many use LASSO now to identify features of importance instead of using the correlation matrix (stat approach).

Engineering 150

Engineering Data Visualization CTO Banking 150

UserInterviews

JANUARY 31, 2020

Which is better for your research: UserTesting, TryMyUI, or neither? We explore tooling, participant sourcing, pricing, and more in this comprehensive post.

Research Software 105

Research Software Testing 105

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Product Management

ProductCraft

JANUARY 31, 2020

One of the most — if not the most — important points in a product user’s journey is where it begins. That first step is referred to as onboarding, and it can make or break a user’s experience with a product. After all, you never get a second chance to make a first impression. What. Read more » The post Product Management 101: User Onboarding appeared first on ProductCraft by Pendo.

Customer Experience 97

Customer Experience User Testing Product Management Product Manager 97

AB Tasty

JANUARY 31, 2020

Valentine’s Day has gone through a few iterations over the years. From the Parks and Recreation championing of “Galentine’s Day,” to a celebration of self-love and singledom, or prioritizing platonic loved-ones like family members—this day is not just for the romantics anymore. But, of course, they still show up, too. This means that marketers need […].

Article 72

Article Marketing 72

UserInterviews

JANUARY 31, 2020

Seeing what your users are doing in real sessions can help stakeholders build empathy and add to your existing research practice

User Testing 72

User Testing Research Software 72

DISQO

JANUARY 31, 2020

Consumer Insights on Mr. Peanut Super Bowl Ad. Super Bowl ads are a high-stakes investment for any brand. At $5.6 million for 30 seconds, Planter’s agency took what some might consider a leap of faith when they made the decision to kill off their 104-year-old mascot, Mr. Peanut, in a fiery crash on January 22, 2020. The ad became a viral sensation with over 6 million views on YouTube and over 2 million views on Twitter.

User Testing 52

User Testing Entertainment Feedback Loop Feedback Software 52

Product Management and Strategic Marketing

JANUARY 31, 2020

A couple of years ago I led a Product Camp Boston discussion about start ups and product management. That got me thinking, is it more important to have product management in a small company or in a large one? Some of my entrepreneur friends claim that they are product managers. After all, they identified a need, did market research and built the product.

Product Management 52

Product Management Product Manager Travel Product Research 52

Speaker: David Bard, Principal at VP Product Coaching

In the fast-paced world of digital innovation, success is often accompanied by a multitude of challenges - like the pitfalls lurking at every turn, threatening to derail the most promising projects. But fret not, this webinar is your key to effective product development! Join us for an enlightening session to empower you to lead your team to greater heights.

Product launches

DISQO

JANUARY 31, 2020

Consumer Insights on Mr. Peanut Super Bowl Ad. Super Bowl ads are a high-stakes investment for any brand. At $5.6 million for 30 seconds, Planter’s agency took what some might consider a leap of faith when they made the decision to kill off their 104-year-old mascot, Mr. Peanut, in a fiery crash on January 22, 2020. The ad became a viral sensation with over 6 million views on YouTube and over 2 million views on Twitter.

User Testing 52

User Testing Entertainment Feedback Loop Feedback Software 52

TSIA

JANUARY 31, 2020

At TSIA, we are dedicated to helping technology organizations both large and small grow and advance in the industry. We’d like to take the opportunity to welcome our newest members, as well as acknowledge companies already a part of the TSIA community who have recently expanded their membership to include additional research practices TSIA has to offer.

Research Software 40

Research Software Technology 40

airfocus

JANUARY 31, 2020

What are the best prioritization methods for ranking your marketing activities? Here are prioritization techniques for building a great marketing strategy.

Strategy 40

Strategy Marketing 40

DemandMatrix

JANUARY 31, 2020

Buyer intent data is probably the most underrated concept of our times.

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52

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

Product Management

Business of Software Conference

JANUARY 31, 2020

Rich Mironov, Smokejumper Product Executive. You can spend as much as you want on developing a product, but no one cares how much you spend – they only care about it’s value. You can’t sell a product until it’s built and usable and the developers need paid to create the product, so how do software business make money if they are out of pocket before they even start?

Weak Development Team 59

Weak Development Team User Testing Customer Experience B2B 59

eG Innovations

JANUARY 31, 2020

Today’s workforce is rapidly experiencing a cultural revolution. As businesses continue to adopt IT for their core operations and processes, it is more important than ever for IT applications to be reliable and to deliver great performance. Poor application performance results in a loss in business productivity, which in turn has a direct impact on revenues, affects customer satisfaction and tarnishes brand reputation.

Data Visualization 59

Data Visualization Analytic Tools Customer Experience Feedback Software 59