Fri.Oct 25, 2019

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We can Build Better Things Together by Martin Eriksson

Mind the Product

Kicking off #mtpcon London 2019, Martin Eriksson reflects on how much the product community has grown and why we build better products together. Here’s a quick recap of his opening speech. ProductTank started nearly 10 years ago because product can be a little bit lonely. Martin wanted to meet other people to work out how to navigate this challenging job, and so it began – with 25 people in the back room of a bar in London.

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How to A/B Test Your Facebook Ads and Skyrocket Engagement

AB Tasty

Understanding Facebook advertising and split test marketing is a worthwhile investment for any marketer worth their salt. This article was originally posted on AB Tasty as How to A/B Test Your Facebook Ads and Skyrocket Engagement.

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How to Write Product Requirements Document

NextBigWhat

[link] There are four core sections of a PRD — defining purpose, describing features, setting release criteria, sketching rough timing. According to Marty Cagan, the PRD’s goal is to explain the “What”, not the “How”. In each section, remember to be clear on the problem being solved versus the solution otherwise you may lead the team to make incorrect assumptions.

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Creating An Ebook Landing Page That Converts

AB Tasty

Of the many tools businesses use to entice, inform, and engage prospects visiting their webpage, ebooks are perhaps the most effective. They allow you to collect specific information in exchange for something of real value to your target audience. You simultaneously build credibility while creating an opportunity to connect with, and better understand, leads.

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Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

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Minimise the Gap Between Maker and User by Henrik Kniberg

Mind the Product

In this keynote from #mtpcon London, Henrik Kniberg , an organisational consultant and developer at Crisp in Stockholm, discusses how creating great products requires us to reduce the gap between makers and users. Key points: If we want to create products people love (like Lego , Minecraft and Spotify ) we must reduce the gap between makers and users.

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Thank You for Coming Together to Further our Craft at #mtpcon London 2019

Mind the Product

On October 17-18, 2019 passionate product people from over 53 countries around the world gathered in London for two days of learning, sharing, and furthering our craft. Thank you for joining us and making it another amazing conference! It started with a day of workshops and product leadership discussions before the main event – a day of 10 incredible keynotes from Henrik Kniberg, Andy Ayim, C Todd Lombardo, Kriti Sharma, Kate O’Neill, Jonny Schneider, Kate Leto, Lindsey Jayne, Ezinne Udezu