How do organizations innovate in the face of existential threats?
DISQO
DECEMBER 22, 2018
Some of the most impressive innovations are driven by fears of existential threats. Desperation creates pressure and opportunity, and can serve as a breeding grounds for out-of-the-box thinking and experimentation. Think: Apple’s iMac, T-Mobile’s un-contract, or Blackberry’s latest shift to software. Whether or not your organization faces such a crisis, product leaders and innovators benefit from embracing a similar mindset and sense of urgency.
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