Big Hairy Audacious Goals (BHAGs) Using Outcome-Focused Portfolio Roadmapping
Dragonboat
AUGUST 6, 2022
Executive Summary A BHAG (pronounced “bee hag”) stands for Big Hairy Audacious Goal. It’s a simple yet powerful phrase that teams immediately connect with. Consider the following examples: Starbucks: Become the most recognized & respected consumer brand in the world NASA: Land humans on the moon Amazon: Every book, ever printed, in any language, all […].
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