Thu.Jul 11, 2019

Product Discovery or Product Delivery: How do you Decide?

Mind the Product

What’s the fundamental difference between product discovery and delivery or execution? The degree of uncertainty. The degree of uncertainty should determine whether you need to run product discovery or whether you can begin to deliver a solution to your customer.

Product and Pricing Strategies to Realize Customer Value

bpma ProductHub

by Peyton Marshall – Businesses need to add value. To acquire and keep our shareholders, we need to add shareholder value. To acquire and keep our customers, we need to add customer value. Yet how often do we, as product managers, think directly about customer value?

Product Manager Money Wheel Analysis


The Money Wheel is a sales deal analysis tool for product managers. It is basically a combination of root cause analysis and cohort analysis and for sales deals.

“Software eating the world” creates a growing need to educate product managers.

Product Management Unpacked

Digital transformation impacts almost everything, so the demand for product management continues to increase – every day.

Make an Impact with Customer Journey Maps

Speaker: Kirui K. K., Co-founder and CEO of Tanasuk Africa

If you want to offer a better user experience, it can be tempting to track each and every data point in your product. However, this can quickly get complicated and overwhelming as you collect more and more data. How do you know which metrics will help you improve? Kirui K. K., Co-founder & CEO Tanasuk Africa, wants you to know that analytics don't have to be complicated to make an impact - no matter the size of your company. Join him as he explains how to create a customer journey map, then use that map to figure out the metrics you need to know - and how to use them.

Introducing the First Keynote Speakers for MTP Engage Manchester 2020

Mind the Product

MTP Engage Manchester returns in 2020 on the 6th and 7th February, and next year its focus will be you – your conference, built for the product community, by the product community.

More Trending

Women in Product: How to Combat Bias in Product Management


Traditional industries like retail, insurance, and banking may have a lot to learn from the software industry to evolve into digital enterprises, but they have plenty to teach as well. Especially when it comes to diversity and inclusion. Take retail, for example.

Product Dev: Think “Past, Present & Future”

The Product Coalition

I often like to frame product development as 3 buckets?—?Past, Past, Present and Future. Past: What are the things we have shipped previously and how are they performing? Are our experiments achieving what we hoped they would? Present: What is the current sprint or work we should be doing today?

Meet Hayley Jean Farr: Gainsight’s VP of Market Development


Our mission is to prove that you can win in business while being human first. So we want to put the spotlight on some of those humans helping Gainsight win in business! This time around, let’s meet our VP of Market Development, Hayley Jean Farr , and hear from her in her own words.

From Awareness to Adoption: Keys to a Successful New Feature Launch


Product teams must not only create an amazing product, they also need to set the stage for the product getting the awareness it requires for trial and user adoption.

Demo 67

Build Product Progress with a Strong Data Culture

Speaker: Nima Gardideh, CTO, Pearmill

Have you ever thought your product's progress was headed in one direction, and been shocked to see a different story reflected in big picture KPIs like revenue? It can be confusing when customer feedback or metrics like registration or retention are painting a different picture. No matter how sophisticated your analytics are, if you're asking the wrong questions - or looking at the wrong metrics - you're going to have trouble getting answers that can help you. Join Nima Gardideh, CTO of Pearmill, as he demonstrates how to build a strong data culture within your team, so everyone understands which metrics they should actually focus on - and why. Then, he'll explain how you can use your analytics to regularly review progress and successes. Finally, he'll discuss what you should keep in mind when instrumenting your analytics.

Should You Buy Into Facebook’s Cryptocurrency Venture?


Last month, Facebook confirmed its rumored ambition to create a financial system based off a new cryptocurrency called Libra. What is Libra?

The Most Disruptive Trends in Automotive Software Development in 2019

The Product Coalition

Digital transformation processes are happening across all industries and the automotive sector isn’t an exception. The last year was challenging for automotive sales, showing no increase in sold units at all, according to Statista.

How to Manage 6 Challenging Personality Types in Meetings – Part 6: The Persuasive Talker

Modus Create

We’ve talked about facilitating with many personality types , but we’ve saved the best for last. Of all the personalities you can work within a facilitation environment, this personality is perhaps the toughest to deal with.

How to Create and Manage Cross-Functional Teams

The Product Coalition

Guide on Managing Cross-Functional Team To develop a good project, you need to consider two important factors?—?a a project idea and a team of specialists. Speaking about the team, there is always a question: what team structure to choose?

What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

Product Management is one of the most exciting - and most misunderstood - functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness. In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others. Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions.

How to Maintain User Momentum & Motivation During Onboarding


Have you ever considered that product adoption is a lot like physics? Let me explain. We’ve all heard that “object in motion stays in motion,” and it’s an assumption we unknowingly apply to onboarding.

How to Design Your Customer Success Strategy to Win More Customers Faster


As a B2B SaaS company, your customer success strategy can be your best sales strategy. And I don’t just mean for expanding customers through upsells and cross-sells (farming). I mean for acquiring net-new customers. I’m talking about hunting.

B2B 56

A B2B Lead Generation Starter Guide For New Businesses

AB Tasty

Having great lead generation skills is important for any business. Read our starter guide for new businesses and budding entrepreneurs alike. This article was originally posted on AB Tasty as A B2B Lead Generation Starter Guide For New Businesses. Conversion Optimization

B2B 52

How (and why) to design PWAs for better cross-platform UX


Don't be on the wrong side of history! Native apps are done. Read the how-and-why-guide to design great UX for progressive web applications (PWAs). The post How (and why) to design PWAs for better cross-platform UX appeared first on TryMyUI Blog. Practicing UX Research TryMyUI UX Industry Comparative Usability native app PWA; UX; design; guide UX Design UX Research

UX 40

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.