Your Product is Already Obsolete – How to Survive by Des Traynor
Mind the Product
NOVEMBER 30, 2016
All startups go through three distinct phases – birth, growth, and survival. You start by making the product work, then you have to grow the product, and then, crucially, you have to focus on survival – on keeping it relevant. Des Traynor is the co-founder and Chief Marketing Officer of Intercom, and in this hilarious and insightful closing keynote from Mind the Product San Francisco he shared his experiences of keeping Intercom relevant.
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