Wed.Jun 06, 2018

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The Art of Managing Stakeholders Through Product Discovery

Product Talk

The HiPPO always wins. (Photo credit: Max Pixel ). So, you’re feeling pretty good about your product discovery habits. You are interviewing customers , iterating on prototypes , running sound experiments , and your team is gaining confidence that you are on a path to reach your desired outcome. It feels like you’ve reached product team nirvana. There’s only one problem.

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More than just conversations: the next frontier of live chat for sales

Intercom, Inc.

Sales has changed. Messaging and live chat are the new medium for initial sales conversations, not the phone calls or forms of old. Here at Intercom, we’ve seen this shift happening first-hand. Since we launched our live chat for sales product , the people reaching out to us to learn more are sales decision-makers. They’re VPs of sales, sales directors and CROs.

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The Ultimate Product Vision, Feature ROI, Product vs. Sprint Backlog, and The Problem is the Problem

Product Management University

The B2B Product Manager Magazine May 2018 is now available. The mantra of every product, marketing and sales professional starts and ends with finding and solving customer problems. But identifying the problems that are most critical to your target customers is like finding a needle in a haystack. Our feature article this month focuses on an easier way to identify what’s most important to your target customers.

Vision 100
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Pete Lim, Eventbrite: “As Agile coaches, we must be lightning rods for change”

Miro

Pete Lim, Eventbrite: “As Agile coaches, we must be lightning rods for change” Reshaping Teamwork: Building & Scaling Products with Distributed Teams San FranciscoJune 20 Here at RealtimeBoard, we are working on a whiteboarding platform that empowers ourselves and other team-driven companies to create outstanding products and experiences. This tool helps Fortune 500 to embrace remote […].

Agile 49
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Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

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Visual Notes from Pitney Bowes Product Management Summit

Mironov Consulting

What: Pitney Bowes Product Management Summit. When: June 5-6. Where: Stamford, CT. Rich gave a series of keynotes at this annual meeting of Pitney Bowes’ worldwide product management team. While the full presentations were for for internal audiences only, PB shared these visual notes drawn from Adam Czarnik. Common SAAS Pitfalls, and How to Avoid Them.

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The ins and outs of funnel analysis

Aptrinsic

Funnel analysis helps determine the point in which users are dropping off of a series of events that leads towards a defined goal. An example goal for an enterprise application could be when the administrator completes the setup of a required integration. No matter the application, funnel analysis can help you measure goals you have set for product adoption and identify the friction points your users have while using your product.

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#mtpcon San Francisco in Your Words

Mind the Product

Last July Mind the Product returned to the epic Davies Symphony Hall in San Francisco for yet another day of learning, sharing, and appreciation of the craft of product management. #mtpcon starts with a day of deep-dive pre-con workshops (now sold out), our exclusive Leadership Forum , topped off with fringe events across the city, and culminates in a full day of single-track product talks, followed by our infamous after party.

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Value-Based Pricing and Everyday Low Prices (EDLP)

Pragmatic Marketing

Here’s a challenging question from a reader: “Value-based pricing” has made a buzz in the dialogues of pricing practitioners and academics. Should all companies change their pricing strategy to value-based pricing? What about companies with an everyday low price (EDLP) strategy? My answer, “Yes!” Kind of. My first reaction was the emphatic “yes,” until I read the part about EDLP.