Thu.Aug 08, 2019

Six guidelines for successful prototype testing

Userzoom

“Is my prototype testable?” ” It’s a frequently asked question when running usability studies with a prototype that isn’t fully functional. The rule of thumb is the more complete the prototype, the better.

Don’t Let Technology Changes Turn into Technical Debt

ProductPlan

Technological evolution doesn’t stop. It doesn’t go on vacation, it doesn’t take a victory lap, it rarely even pauses long enough to catch a breath. There’s always something new on the horizon.

Q&A with Steve Johnson, VP of Products, Pragmatic Institute

Revulytics

Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. In these blog posts, we ask the presenters to share their insights - we encourage you to watch the full on-demand webinars for even more details.

Keep an Eye on These User Research Trends

ProductCraft

By staying up-to-date on trends, you ensure you’re on top of best practices and continuously ready to broaden your professional skillset. As a researcher myself, I find industry trends particularly interesting; I proactively observe, discuss, and share my findings with the design community.

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Organizing for Customer Centricity

Speaker: Tatyana Mamut

Most companies today say they are “customer centric.” Yet many still make decisions primarily based on competitor threats, technical architecture, or executive opinions. So what sets apart those that talk the talk, and those that walk the walk? Join Nextdoor's Head of Product Tatyana Mamut, PhD as she outlines the 7 habits of truly customer-centric companies.

Microsoft’s Dona Sarkar on Co-Creation and Leading a Thriving Beta Program

Centercode

Technology is developed to serve people, but those people – customers – haven’t always had their own seat at the product development table. That’s what makes the work of people like Dona Sarkar so compelling.

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The Story Behind the Sweat Patch: Innovating at Gatorade

Mind the Product

The Gx Sweat Patch. Fitness and sport innovation today is a combination of digital and physical elements, whether it’s wearable fitness trackers or personalized digital coaching programs. But sports drinks, by their nature, are physical experiences.

A Tale of Two Data Teams

Amplitude

As a product manager, I end up talking to a lot of our customers and learning about how they go about the process of product development. My goal is to make it easier for companies to get up and running on Amplitude, so I spend a lot of time thinking about how our customers get data into our product and make sure that the data quality is good so that people can do analyses. As such, I have heard a lot about different styles of data governance, which vary greatly from company to company.

The Ultimate Guide to Optimize Your Amazon Product Listings

AB Tasty

If you’re looking to sell on the world’s largest marketplace, read our ultimate guide to optimizing your Amazon product listings and ensure your products don’t get overlooked. This article was originally posted on AB Tasty as The Ultimate Guide to Optimize Your Amazon Product Listings.

Des Traynor on how to keep your company aligned during hypergrowth

Miro

Des Traynor on how to keep your company aligned during hypergrowth1Main challenges of hypergrowthRead ?2Measuring 2Measuring success and failureRead ?3Organizational 3Organizational agility & remote collaborationRead ?4Future 4Future challengesRead ?What What happens after a startup finds product-market fit, achieves some early success, and starts scaling? A period of hypergrowth can breed communication problems, slower decision-making, and a loss of the agility you had […].

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Build Product Progress with a Strong Data Culture

Speaker: Nima Gardideh, CTO, Pearmill

Have you ever thought your product's progress was headed in one direction, and been shocked to see a different story reflected in big picture KPIs like revenue? It can be confusing when customer feedback or metrics like registration or retention are painting a different picture. No matter how sophisticated your analytics are, if you're asking the wrong questions - or looking at the wrong metrics - you're going to have trouble getting answers that can help you. Join Nima Gardideh, CTO of Pearmill, as he demonstrates how to build a strong data culture within your team, so everyone understands which metrics they should actually focus on - and why. Then, he'll explain how you can use your analytics to regularly review progress and successes. Finally, he'll discuss what you should keep in mind when instrumenting your analytics.

Why the Twitterverse Can Stop Freaking Out About the Evils of Personas with Andy Budd of Clearleft

UserInterviews

The good, the bad, and the contextualized nuance of creating great design personas.

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The 6 Research Process Pillars of a More Dynamic Customer Journey Map

dscout People Nerds

Too many customer journey maps focus entirely on what your users are doing. Let’s take a moment to talk about why they’re doing it and how you can pave the way to make their path-to-decision smoother.

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How To Groom Value-Based Product Backlogs From a Single Strategic Roadmap

Proficientz – Product Management University

Creating value-based product backlogs is pretty simple when there’s a single strategic roadmap for the portfolio. Here’s why.

The Life Changing Magic of Tidying Up (Your User Research Process)

dscout People Nerds

Research Ops Manager at Atlassian Kate Towsey talks to us about clearing the way for great research with an organizational machete.

What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

Product Management is one of the most exciting - and most misunderstood - functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness. In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others. Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions.

How Executives Define Strategic Product Management

Proficientz – Product Management University

What Do Executives Really Mean When They Say, “I Want Product Management to be More Strategic?” ” When I ask senior executives how they define “strategic product management,” these five things come up most often. Understanding the market better than all other customer-facing disciplines (sales, marketing, customer success, etc.). Leadership. Delivering more growth oriented solutions. The ability to facilitate business conversations with customers.

StubHub’s Rockstar Summer Interns

StubHub

By Adam Ware, Senior HR Business Partner StubHub’s 2019 summer interns I can say with full confidence that StubHub has the best summer interns in the industry. Our interns are driven, courageous, and inventive.

Counting down to THiS: Who’s speaking at The Human Insight Summit 2019

UserTesting

Excitement is building, with just a little more than two months to go until UserTesting’s first multi-city customer conference: The Human Insight Summit (THiS)! The Human Insight Summit will bring together user experience (UX) pros, researchers, designers, product teams, digital … The post Counting down to THiS: Who’s speaking at The Human Insight Summit 2019 appeared first on UserTesting Blog. Culture CX Design Marketing Popular Product Research summit

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