Thu.Aug 08, 2019

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Six guidelines for successful prototype testing

Userzoom

“Is my prototype testable?” It’s a frequently asked question when running usability studies with a prototype that isn’t fully functional. The rule of thumb is the more complete the prototype, the better. I’ve run usability testing for over eight years now, and I keep reviewing prototypes that are quite limited. Despite that, some professionals new to UX research expect many insights to validate the design hypothesis based on just a few pages.

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Don’t Let Technology Changes Turn into Technical Debt

ProductPlan

Technological evolution doesn’t stop. It doesn’t go on vacation, it doesn’t take a victory lap, it rarely even pauses long enough to catch a breath. There’s always something new on the horizon. Our products and solutions are built atop these technologies, relying on servers and programming languages, databases and messaging protocols, devices, and APIs.

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Q&A with Steve Johnson, VP of Products, Pragmatic Institute

Revulytics

Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. In these blog posts, we ask the presenters to share their insights - we encourage you to watch the full on-demand webinars for even more details. Steve Johnson is VP of Products at Pragmatic Institute , former CEO and founder of Under10 Playbook, and author of Turn Ideas into Products.

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Slack’s Lane Collins on their ‘radical convenience’ approach to customer experience

Intercom, Inc.

? ? ?. Today, we’re dissecting the customer experience at one of the hottest companies around: Slack. As someone who’s immersed in customer-experience questions and concerns day-in and day-out here at Intercom, I was fascinated to hear how Slack’s entire team dedicated itself to thinking about the end-to-end customer experience. And I was excited to sit down behind the mic with Lane Collins.

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Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

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Core Product Management

The Product Guy

Many people who are early in their PM career, or who are looking to break into Product Management, find themselves obsessing over gaining deep technical skills. Learn from an experienced Product Manager about why that’s the wrong thing to prioritize and what traits are more important to making your mark as a Product Manager. In a recent live stream from one of our mentors of The Product Mentor , Patrick Hoffman, lead a conversation on this topic.

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Keep an Eye on These User Research Trends

ProductCraft

By staying up-to-date on trends, you ensure you’re on top of best practices and continuously ready to broaden your professional skillset. As a researcher myself, I find industry trends particularly interesting; I proactively observe, discuss, and share my findings with the design community. But research is a horizontal, not a vertical. Everyone should be involved.

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A Tale of Two Data Teams

Amplitude

As a product manager, I end up talking to a lot of our customers and learning about how they go about the process of product development. My goal is to make it easier for companies to get up and running on Amplitude, so I spend a lot of time thinking about how our customers get data into our product and make sure that the data quality is good so that people can do analyses.

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Microsoft’s Dona Sarkar on Co-Creation and Leading a Thriving Beta Program

Centercode

Technology is developed to serve people, but those people – customers – haven’t always had their own seat at the product development table. That’s what makes the work of people like Dona Sarkar so compelling. As the leader of the Windows Insider Program – Microsoft’s 17 million user beta program – Dona’s focus on co-creation is empowering Microsoft’s customers to build the new generation of technology.

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Why the Twitterverse Can Stop Freaking Out About the Evils of Personas with Andy Budd of Clearleft

UserInterviews

The good, the bad, and the contextualized nuance of creating great design personas.

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From Developer Experience to Product Experience: How a Shared Focus Fuels Product Success

Speaker: Anne Steiner and David Laribee

As a concept, Developer Experience (DX) has gained significant attention in the tech industry. It emphasizes engineers’ efficiency and satisfaction during the product development process. As product managers, we need to understand how a good DX can contribute not only to the well-being of our development teams but also to the broader objectives of product success and customer satisfaction.

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The 6 Research Process Pillars of a More Dynamic Customer Journey Map

dscout People Nerds

Too many customer journey maps focus entirely on what your users are doing. Let’s take a moment to talk about why they’re doing it and how you can pave the way to make their path-to-decision smoother. .

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How to Evolve from a Technology Provider to a Managed Technology Services Provider

TSIA

Hardware and software companies are constantly facing pressure from customers to increase the value their products deliver, and to deliver a quicker return on investment. As more companies are being driven into the technology subscription marketplace by the changing needs of their customers, the ones that embrace this change are the ones that end up growing at exponential rates.

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The Life Changing Magic of Tidying Up (Your User Research Process)

dscout People Nerds

Research Ops Manager at Atlassian Kate Towsey talks to us about clearing the way for great research with an organizational machete. .

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The Ultimate Guide to Optimize Your Amazon Product Listings

AB Tasty

If you’re looking to sell on the world’s largest marketplace, read our ultimate guide to optimizing your Amazon product listings and ensure your products don’t get overlooked. This article was originally posted on AB Tasty as The Ultimate Guide to Optimize Your Amazon Product Listings.

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Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.

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How Executives Define Strategic Product Management

Product Management University

What Do Executives Really Mean When They Say, “I Want Product Management to be More Strategic?” When I ask senior executives how they define “strategic product management,” these five things come up most often. Understanding the market better than all other customer-facing disciplines (sales, marketing, customer success, etc.).

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StubHub’s Rockstar Summer Interns

StubHub

By Adam Ware, Senior HR Business Partner StubHub’s 2019 summer interns I can say with full confidence that StubHub has the best summer interns in the industry. Our interns are driven, courageous, and inventive. They work across many departments at StubHub, including finance, marketing, and communications. A majority of our interns work on teams within Product & Technology.

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How To Groom Value-Based Product Backlogs From a Single Strategic Roadmap

Product Management University

Creating value-based product backlogs is pretty simple when there’s a single strategic roadmap for the portfolio. Here’s why. The Playbook: The strategic roadmap outlines the top-down business goals and priorities of your target customers along with the biggest operational obstacles standing in the way of those goals. Grooming the backlogs (for all products) is as simple as determining the job tasks that have to change to eliminate the obstacles.

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Counting down to THiS: Who’s speaking at The Human Insight Summit 2019

UserTesting

Excitement is building, with just a little more than two months to go until UserTesting’s first multi-city customer conference: The Human Insight Summit (THiS)! The Human Insight Summit will bring together user experience (UX) pros, researchers, designers, product teams, digital … The post Counting down to THiS: Who’s speaking at The Human Insight Summit 2019 appeared first on UserTesting Blog.

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The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Communication

Speaker: David Bard, Principal at VP Product Coaching

In the fast-paced world of digital innovation, success is often accompanied by a multitude of challenges - like the pitfalls lurking at every turn, threatening to derail the most promising projects. But fret not, this webinar is your key to effective product development! Join us for an enlightening session to empower you to lead your team to greater heights.

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The Story Behind the Sweat Patch: Innovating at Gatorade

Mind the Product

The Gx Sweat Patch. Fitness and sport innovation today is a combination of digital and physical elements, whether it’s wearable fitness trackers or personalized digital coaching programs. But sports drinks, by their nature, are physical experiences. So when sports fuel producer Gatorade was looking for a way to develop its core product, my company, strategic design consultancy Smart Design, helped it to create the Gx Platform, a service that brings biometric data and electrolyte-enhanced fluids