CX expert Jay Baer on creating experiences that get your customers talking
Intercom, Inc.
FEBRUARY 3, 2022
Sometime in the 1980s, businesses started outsourcing their call centers to specialized companies in lower-cost locations to reduce operational costs. And further along the line, customer support started being treated as a cost center – a necessary, but non-profitable part of a business. Today, more and more businesses are realizing the true bottom-line impact of creating great customer experiences.
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