Why Product Launch Communication is a Two-Way Street
ProductPlan
JULY 14, 2022
Launching a product is not for the faint of heart. So many things, both large and small, can go wrong. In 1985 Coca-Cola canceled New Coke because the product team didn’t confirm that Coca-Cola drinkers would accept a change to their favorite soft drink. Samsung had to recall its Note 7 smartphones because they were exploding. And Google Glass suffered from privacy concerns, bugs, low battery life, bans from public spaces, and an inability to live up to the hype all stymied public adoption of th
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