The Secrets of Highly Successful Sales People: Objection Handling
The Secret PM Handbook
MARCH 9, 2018
How to use better stories to overcome sales objections. During the sales process, the prospect may – and usually does – mention obstacles to getting the deal done. Reasons they might not want to do the deal. They might say “It’s too expensive,” or “your competitor has feature X that you don’t have, and we really need feature X.”. This is a normal part of the sales process.
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