Mind the Product

JULY 11, 2018

Consultant Özlem Yuce discusses the importance of team diversity when building products, and the impact of a non-diverse team on product development. Wet Suits and Shirley Cards. Not so long ago the prevailing wisdom for developing products for women was to “pink it and shrink it”. Nowhere was this clearer than with wet suits. Designed to fit men like a glove, women were left with uncomfortable, ill-fitting garments that didn’t protect them the same way.

Reference 78

Reference Consulting Development Marketing 78

Intercom, Inc.

JULY 11, 2018

The problems people encounter in their lives rarely change from generation to generation. The products they hire to solve these problems change all the time. If you’re building a new product, it’s because you believe you can create a better solution that people will want to use because it delivers a better outcome. A strong understanding of the outcome customers want , and how they currently get it, is essential for you to succeed in product development.

Entertainment 205

Entertainment Technical Review Software Review Banking 205

UX Studio

JULY 11, 2018

Want to improve shopping cart abandonment rates in your online store? Not sure why your customers leave the site before the last step? A question we often hear: what are some web checkout page best practices? Are there some rules to follow? So many articles cover the rules. For us, Rule Number One is: Don’t just blindly follow these. Always study the audience and design your web checkout process specifically to their needs.

UX 95

UX User Testing Data Visualization Customer Experience 95

Revulytics

JULY 11, 2018

Oracle’s sales tactics have garnered attention recently, with a series of high-profile stories alleging that the tech giant is using audits to force cloud products on customers in exchange for a break on compliance costs. The end game is that even if they don’t want it, or use it, cloud adoption is reflected in Oracle’s numbers. For people who have been in this space for a while, this news is less interesting for its reminder of Oracle being Oracle (or even for its demonstration of the difficult

Analytic Tools 66

Analytic Tools Data Visualization Enterprise Messaging 66

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Product Research

Radical Product

JULY 11, 2018

I arrived in Singapore last week with my family and the very next day we went to the Employment Pass Services Center (EPSC) to get the work permission card. Being a government organization, I was bracing myself for a bureaucratic and painful experience as we headed there with two jet-lagged kids who had been up since 2 am. Instead it was an overwhelmingly positive experience that started with us walking into an office that looked more calming than most therapists’ lobbies.

Government 40

Government Transportation Vision Product Research 40