The Mobile Playbook: Personalization, Performance and Profitability.
AB Tasty
FEBRUARY 14, 2025
Mobile commerce has revolutionized how consumers interact with brands from browsing products on the go to researching the latest trends. Yet, despite mobile usage soaring, the full potential of mobile commerce remains untapped. While traffic from mobile devices continues to rise, conversion rates still trail behind other channels. Whats driving the gap between browsing and purchasing on mobile?
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