The Attention Game: What it is and How to Play it
Amplitude
DECEMBER 5, 2019
We researched more than 12,000 digital products and 5 trillion individual Knowing which game your product is playing will help your team pinpoint which metrics to track. user events and came up with three types of user engagement: attention , transaction , and productivity. We call these the “three games of user engagement.” Knowing which game your product is playing will help your team pinpoint which metrics to track and identify new opportunities to boost user engagement.
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