Mind the Product

MAY 19, 2017

Stakeholder management is one of the biggest factors in your success in product management. At the same time product managers frequently tell me that it’s one of their biggest challenges. The most powerful foundation for managing stakeholders is building strong, positive relationships with them. To help think about what this means in practice, I’ve developed the “CREDiT” model to encapsulate the essentials of stakeholder relationship management.

Reference 98

Reference Naming Positioning Product Management 98

Revulytics

MAY 19, 2017

In his inaugural address to the audience at this year’s Marketo Marketing Nation Summit, Steve Lucas , the new CEO of the marketing automation heavyweight, defined a chief challenge facing marketers today as one of “supply and demand,” according to event coverage. As we focus our marketing efforts on creating more demand for our products, we’re constrained by “the law of diminishing returns.

Analytic Tools 70

Analytic Tools Data Visualization Customer Experience Marketing 70

DISQO

MAY 19, 2017

Last year, credit cards generated an impressive $163 billion in interest and fees, a number that is only expected to grow in 2017. Yet despite the enormous windfall, JP Morgan Chase & Co. managed to shave close to $300 million off of profits in the fourth quarter after shelling out enormous perks for its new Chase Sapphire Reserve card. The card was so popular that Chase reportedly ran out of the metal used to make the card, and had to ship temporary plastic versions instead.

Banking 45

Banking Product Research User Testing Data Visualization 45

DISQO

MAY 19, 2017

Last year, credit cards generated an impressive $163 billion in interest and fees, a number that is only expected to grow in 2017. Yet despite the enormous windfall, JP Morgan Chase & Co. managed to shave close to $300 million off of profits in the fourth quarter after shelling out enormous perks for its new Chase Sapphire Reserve card. The card was so popular that Chase reportedly ran out of the metal used to make the card, and had to ship temporary plastic versions instead.

Product Research 40

Product Research User Testing Banking Feedback Software 40

Speaker: Anne Steiner and David Laribee

As a concept, Developer Experience (DX) has gained significant attention in the tech industry. It emphasizes engineers’ efficiency and satisfaction during the product development process. As product managers, we need to understand how a good DX can contribute not only to the well-being of our development teams but also to the broader objectives of product success and customer satisfaction.

Customer Experience

DISQO

MAY 19, 2017

Last year, credit cards generated an impressive $163 billion in interest and fees, a number that is only expected to grow in 2017. Yet despite the enormous windfall, JP Morgan Chase & Co. managed to shave close to $300 million off of profits in the fourth quarter after shelling out enormous perks for its new Chase Sapphire Reserve card. The card was so popular that Chase reportedly ran out of the metal used to make the card, and had to ship temporary plastic versions instead.

Product Research 40

Product Research User Testing Banking Feedback Software 40