productboard CEO Hubert Palan recently sat down with Eric Boduch, Chief Evangelist at Pendo, for an episode of ProductCraft’s Product Love podcast. The two had a lively discussion about balancing delight and functionality when building products, productboard’s Product Excellence methodology, and greater trends in the discipline of product management. Read on for some of the most intriguing. Source. Ideas MORE

Creating better customer experiences through the power of human insight is the name of the game. At The Human Insight Summit 2019 ( THiS ), UserTesting’s first multi-city customer conference, customer-obsessed researchers, innovators, and practitioners are converging to reveal their … The post UserTesting pros take the stage at THiS in New York and San Francisco appeared first on UserTesting Blog. Culture CX Design Marketing Popular Product Research MORE

DISASSEMBLING COMMON BARRIERS TO ENTRY For the past few years I’ve been volunteering on career advice channels including LinkedIn Career Hub and Santa Clara University Network Advisor, answering questions for younger career professionals looking to transition into the PM career track. While also writing on this blog for the past few years, there has been a clear trend among the people who have reached out for guidance. They universally want to know, ‘How do I break in?’ MORE

Researchers often have concerns about what will happen when “other people” go out and do work with users. But the demand for research far outweighs the supply of researchers, and everyone wins when more people are enabled to do research themselves. At #mtpcon San Francisco, Steve Portigal, Principal at Portigal Consulting, tells us how to quickly level up our research skills as product managers across the lifecycle of a research effort. MORE

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What is product-led growth, exactly? Travis Kaufman, VP of Product Growth at Gainsight, defines the buzzword and shares growth-boosting best practices. This Q&A is an excerpt from our webinar, Ask an Expert Q&A: How to Build Products That Drive Growth. You can listen to Travis and Gainsight’s VP of Product, Ciara Peter, share their expertise in full here. Long gone are the days when sales-led or marketing-led growth reigned supreme. MORE

70% of marketers say email is their number one generator of revenue. While it may seem like a straightforward way. Read more. This article was originally posted on AB Tasty as 9 Tips for Designing Emails That Convert . Conversion Optimization MORE